Marketing News Canada

Oli Gardner from Unbounce:

Unbounce's Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. He speaks internationally on conversion-centered design, having authored the marketing theory behind its seven principles. At Unbounce, Oli lives in front of a 20-foot whiteboard, mashing up usability, interaction design, and landing page optimization to create better conversion experiences. His disdain for marketers that send marketing campaign traffic to a homepage is legendary, and he was recently named “The 2015 Marketer to Watch,” in the under 43 category, by his mother.

In this episode we discuss:

Where Oli’s interest in business and optimization came from
Born in a bar - What were the early days of Unbounce like?
What would Oli do differently if he started Unbounce again?
What is Unbounce?
The benefits of using Unbounce
The different uses of a landing page
For Unbounce, why a landing page is more powerful than a resume
How to create a landing page that gets results
Why you should ask for a business email address in your forms
How to do A/B testing better. Hint: do it longer
How do you optimize a low traffic site?
How marketing agencies use Unbounce as the core of their business offering
Oli's worst speaking experience: Teaching an eight hour workshop to a Polish speaking audience
What can be above the fold and what can be below the fold on your landing page

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Show Notes

Oli Gardner from Unbounce: Unbounce's Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. He speaks internationally on conversion-centered design, having authored the marketing theory behind its seven principles. At Unbounce, Oli lives in front of a 20-foot whiteboard, mashing up usability, interaction design, and landing page optimization to create better conversion experiences. His disdain for marketers that send marketing campaign traffic to a homepage is legendary, and he was recently named “The 2015 Marketer to Watch,” in the under 43 category, by his mother. In this episode we discuss: Where Oli’s interest in business and optimization came from Born in a bar - What were the early days of Unbounce like? What would Oli do differently if he started Unbounce again? What is Unbounce? The benefits of using Unbounce The different uses of a landing page For Unbounce, why a landing page is more powerful than a resume How to create a landing page that gets results Why you should ask for a business email address in your forms How to do A/B testing better. Hint: do it longer How do you optimize a low traffic site? How marketing agencies use Unbounce as the core of their business offering Oli's worst speaking experience: Teaching an eight hour workshop to a Polish speaking audience What can be above the fold and what can be below the fold on your landing page

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

What is Marketing News Canada?

Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.

Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.

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