Data Dialogues

Equifax Marketing VP, Tricia Gabberty, interviews Carol Kruse, a Valvoline board member and former CMO at Cambia Health Solutions, about how she marries art and science when leveraging data to tell a story. And with all of today’s data and machine learning, is there still a place for that gut instinct?

Show Notes

In this episode of Data Dialogues, we interview Carol Kruse, a Valvoline board member and former marketing executive at Cambia Health Solutions, ESPN and Coca-Cola. She weighs in on which data to focus on -- and how to sell your findings to others in your organization.

Jump ahead to these highlights:

1:00 - Carol Kruse’s career path

4:30 - How Carol turns to data to tell her stories

7:30 - Is it better to dig deeper into the data or let the data tell the story?

11:25 - How do you best tell someone to trust the data?

12:20 - The marriage of art and science

14:38 - Overcoming objections to data

17:30 - Which data to focus on

21:30 - The end user

24:55 - Focus groups

25:50 - Example of combining creative with actionable data















What is Data Dialogues?

A podcast where innovative business leaders discuss data: how to think about, how to use it and how it can help us all make better business decisions every day. As they tell their stories of trials and triumphs, you’ll gain key insights to leverage in your own day-to-day operations.