Women in Product Marketing | Full Stack Product Marketing with Upwork’s Head of Product Marketing, Liza Sperling

Is it better to be a specialist or a jack of all trades? At Upwork, Liza and her growing team of 7 favor the latter. Each of her PMMs is adept at all phases of the product marketing process, whether it’s strategy, positioning, go-to-market, or growth and adoption. Tune into this episode to find out how this generalist approach has allowed them to flourish alongside the company and what skills she’s looking for in potential additions to her team.

Show Notes

Connect with Liza on LinkedIn.

Join Liza on Sharebird

What is Women in Product Marketing ?

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.