Changing The Industry Podcast

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In this installment, Lucas and David welcome Brian Walker of Shop Marketing Pros to discuss the intricacies of marketing for repair shops. Brian shares his expertise in creating keyword-rich pages and blogs to optimize search engine visibility without falling prey to keyword stuffing. Meanwhile, the hosts candidly discuss the challenges of de-escalation in confrontational situations, with Lucas sharing a personal narrative that underscores the importance of maintaining composure to prevent violence.

00:00 Kim's comment led to Crocs helping foot pain.
09:54 Substitute pork fried rice with bread quinoa.
15:03 Consolidate podcasts, creators, and audience for unity.
16:29 Encouraging trainers to submit their classes.
21:44 Frustrated customer finds express check-in solution.
28:17 Determining realistic SEO expectations through initial queries.
37:22 Notepad for questions helps create relevant content.
38:40 Saves time by creating detailed content once.
46:14 SEO and social media build business authority.
50:38 Google favors quick oil change over auto repair.
56:35 Embarrassed by past altercations, knows capabilities.
01:03:52 The Sheriff's department confirmed past aggressive behavior.
01:05:31 Conflict escalates; should have called authorities.

What is Changing The Industry Podcast?

This podcast is dedicated to changing the automotive industry for the better, one conversation at a time.

Whether you're a technician, vendor, business owner, or car enthusiast, we hope to inspire you to improve for your customers, your careers, your businesses, and your families.