Sales Transformation | #605 S2 Episode 474 - WHO YOU WON & LOST: Understanding Winback Prospects on a Personal Level

PEOPLE COME BACK FOR PEOPLE

Collin appeared in various shows in the past weeks to discuss personality-based selling. Today, we are switching up as Collin jumps into The Winback Marketing Podcast with Dan Pfister.

In this episode, Collin discusses how you can use personality insights as a means of having a stronger Winback campaign by identifying personalities that you are able to win back and the ones that you don’t. Learn more in this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

COLLIN: WE ARE DEALING WITH PEOPLE

“I think what sales and marketing teams forget is, we're dealing with people. At the end of the day, we are dealing with people, and not all people tick the same way, so there are a lot of different ways you can use Personality Insights to better understand the people that you're in your sales process, or in your winback campaign,”

COLLIN: ANALYZING YOUR CHURN WITH PERSONALITY INSIGHTS

“You can analyze your churn. Who are we losing? And are there any patterns there with personality? Are there certain types of people that we are losing more often than others?”

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What is Sales Transformation?

Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Collin Mitchell, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.

Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.

With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Collin Mitchell also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.

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