GTM News Desk

What’s driving the rise of fractional leadership in today’s business world?

How is AI changing the workplace, and why do soft skills matter more than ever?

And what does it take to create a united and high-performing executive team?

That’s exactly what we’re exploring on this episode of GTM News Desk.  Brie Aletto, CEO at Altvia, shares her experience in building a united executive team, emphasizing the role of vulnerability, transparency, and shared goals in driving team success.

Jump into the action:
(00:00) Welcome to GTM News Desk
(02:16) The rise of fractional leadership in B2B
(05:06) How AI has reshaped the workplace
(10:48) The importance of emotional intelligence in leadership
(16:34) Creating a high-performing, united executive team
(21:36) Balancing vulnerability with high performance 
(26:49) What a high-performing leadership team looks like
(33:47) The CEO’s role in cultivating an effective leadership team

To hear Brie’s thoughts on empowering team leaders, identifying when teams are not united, and shifting her perspective on work-life balance, check out the extended conversation on TACK Insider: https://tackinsider.com/

Connect with Brie Aletto: https://www.linkedin.com/in/brie-aletto-01bbb1b/ 

Our sources from today’s headlines:
Produced in partnership with: https://shareyourgenius.com/

What is GTM News Desk?

No BS news about B2B Go-To-Market. 



This is GTM News Desk - the show that keeps you ahead with marketing and sales strategies that win and clarity on the experience buyers want.

Mark Kilens and Rachel Elsts Downey give it to you straight - what you’re doing wrong, what you’re doing right, and how to level up your GTM game. They dish out the latest trends, buyer behaviours, and proven plays you can put into action now. From aligning sales, marketing, and RevOps to closing deals at a clip you didn’t think possible, this podcast gives you B2B’s greatest playbooks and lays out the ‘tactics’ to avoid like the plague.

Mark and Rachel take their decades of collective experience working with top B2B brands like HubSpot and Drift and combine them with the GTM expert insights you need to create an impactful GTM strategy for your business.