The Swyx Mixtape

How Xbox lost an 80% market share thanks to one guy and how this sort of thing happens.

Show Notes

Listen to Stevey's Tech Talk (10mins in) https://www.youtube.com/watch?v=jUtUAc_ew9Y
Listener Jeremy Jung emailed in this clip: https://www.youtube.com/watch?v=KbWgUO-Rqcw

and I really liked this comment: 
"They got their target audiences mixed up, when they studied the data from the 360 it showed masses of casual users primarily using it to stream Netflix and other video, play EA sports titles, and Call of Duty. They pitched the presentation as if that was who was watching. However casual users don't typically watch these types of presentations. The hardcore gamers who do watch these presentations were more interested in unique gaming experiences, console exclusives, upgraded game features like higher resolution, better graphics, higher framerate, and high end hardware specs. This pitch fell very flat with the hardcore crowd that tuned in."

What is The Swyx Mixtape?

swyx's personal picks pod.

Weekdays: the best audio clips from podcasts I listen to, in 10 minutes or less!
Fridays: Music picks!
Weekends: long form talks and conversations!

This is a passion project; never any ads, 100% just recs from me to people who like the stuff I like.
Share and give feedback: tag @swyx on Twitter or email audio questions to swyx @ swyx.io