Xbox One and Bad Execs [Steve Yegge]

How Xbox lost an 80% market share thanks to one guy and how this sort of thing happens.

Show Notes

Listen to Stevey's Tech Talk (10mins in) https://www.youtube.com/watch?v=jUtUAc_ew9Y

• Playstation ad talked about in the clip: https://www.youtube.com/watch?v=kWSIFh8ICaA
• https://www.forbes.com/sites/insertcoin/2013/06/11/playstation-4s-price-and-policies-humiliate-microsofts-xbox-one-at-e3/?sh=377dd8aa133f
• https://en.wikipedia.org/wiki/Don_Mattrick

Listener Jeremy Jung emailed in this clip: https://www.youtube.com/watch?v=KbWgUO-Rqcw

and I really liked this comment: 

"They got their target audiences mixed up, when they studied the data from the 360 it showed masses of casual users primarily using it to stream Netflix and other video, play EA sports titles, and Call of Duty. They pitched the presentation as if that was who was watching. However casual users don't typically watch these types of presentations. The hardcore gamers who do watch these presentations were more interested in unique gaming experiences, console exclusives, upgraded game features like higher resolution, better graphics, higher framerate, and high end hardware specs. This pitch fell very flat with the hardcore crowd that tuned in."

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