35. Dene Menzel & Musical Branding

Fascinating, Dene Menzel, is a musicpreneur and founder of Branthem, a branding agency that creates unique musical identities for brands. She shares her journey with music and how her business uses the power of music as a touchpoint amplifier and emotive connector across multiple brand channels. Dene credits the popularity and memorability of jingles to the serious and strategic process behind musical branding that connects companies to their customers. She says that the use of music in branding has greatly evolved over the years, but one thing remains certain; that music connects people more than any other medium. Our conversation is just the beginning.

Show Notes

😻 The tale of two Dene’s? 01:32

🎹 Baby grand piano and organ lessons. 02:27

🎼 Her journey of falling in love with music began as a child. 03:12

🔀 Every musician goes through a certain crossroads of giving up or not. 07:09

👯 Knowing decade-old jingles? Music can amplify the message in an effective way. 08:06

👩‍💼 A passionate musician who knows how to run a business. 11:36

👩‍🎤 From 70s glam band to branding through music. 13:19

⏩Evolution of jingle to Brand anthem. 18:04

😎 Emotional impact on the local audience. 21:57

🌏 Variations of brand anthems for different markets. 23:03

🤖 Music will be part of us forever, even with AI-generated music in the future. 24:51

🎤 Waltzing Matilda project with Kate Soprano. 26:45

🎶 Music branding is for businesses that think long term and want to be memorable. 27:28

🎵 Stepping stones in business vision: Innovation and branding through music. 29:40

😵‍💫 The worst jingles ever. 30:46

Connect with Dene: www.branthem.com.au

🤓 Connect with us: www.thoughtpartnergroup.com

💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

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