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Hi, everyone.

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Welcome to the Ecom
business hacks podcast.

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I'm your host Rod Bland,
and in this podcast, I talk

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about how you can get better
results from your Instagram

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and Facebook marketing,
from your email marketing,

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and the many lessons that
I've learned from being

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in the e-commerce business
for the last 20 years.

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Enjoy today's episode.

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So what's the ideal time delay
from when someone abandons

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their shopping cart to when
you send them that first email

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reminder in your Klaviyo flow?

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That's what we're gonna cover
today, so let's jump into it.

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This article from Rejoiner
is really good because

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Rejoiner send a lot of email.

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They say that they sent
millions of emails before they

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came up with these statistics,
and you can see here they're

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examining conversion rates
by time after abandonment.

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So they are looking at
what's the optimal window

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for people to receive their
first abandoned cart email.

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They looked at 20
minutes, 30 minutes,

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one hour, and one day.

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And based on their research
they're saying that one

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hour is the ideal timeframe.

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If you've used the Abandoned
checkout template in

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Klaviyo, you'll notice
that they use four hours

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as the first time delay.

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And it's something that I'd
recommend that you still test.

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You could obviously go with
one hour, but some businesses,

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two hours or four hours
may actually be better.

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I've got another video that
covers how you do the timing

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split tests, and I'll link to
that one in the description.

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And apart from waiting one
hour for the first email, you

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should make sure that you do
send a couple of follow ups.

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You can see here they gained
$270,000 in revenue from

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the first email, and then
they sent another one a day

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after the initial cart was
abandoned, they got another

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$190,000 of revenue, and
then three days from when the

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initial cart was abandoned,
they got another $134,000.

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So emails two and three
actually generated

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more revenue than
what email one did.

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So in the the builtin Klaviyo
template examples, there's

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always at least two emails,
and as long as your open rate

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is better than 20%, which it
I've never seen at less than

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20% for an abandoned checkout
email, then you want to add

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in a third email as well.

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So one hour's the ideal time
that you should wait from

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when somebody abandons their
checkout to when they get

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sent their first reminder
email, at least according

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to the blog post from
Rejoiner, but it's something

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that you should test.

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Thank you so much for
watching or listening.

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If you found this episode
useful, here's two ways

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I can help you grow
your business for free.

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Firstly, subscribe to my
YouTube channel at rodsyt.com.

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And secondly, you can join my
free group at rodsgroup.com.

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And finally leave me a
five star review so that

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I can reach some amazing
people that I can bring

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on as guests on the show.

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I'll catch you in
the next episode.