Hi, everyone.
Welcome to the Ecom business hacks podcast.
I'm your host Rod Bland, and in this podcast, I talk
about how you can get better results from your Instagram
and Facebook marketing, from your email marketing,
and the many lessons that I've learned from being
in the e-commerce business for the last 20 years.
Enjoy today's episode.
So what's the ideal time delay from when someone abandons
their shopping cart to when you send them that first email
reminder in your Klaviyo flow?
That's what we're gonna cover today, so let's jump into it.
This article from Rejoiner is really good because
Rejoiner send a lot of email.
They say that they sent millions of emails before they
came up with these statistics, and you can see here they're
examining conversion rates by time after abandonment.
So they are looking at what's the optimal window
for people to receive their first abandoned cart email.
They looked at 20 minutes, 30 minutes,
one hour, and one day.
And based on their research they're saying that one
hour is the ideal timeframe.
If you've used the Abandoned checkout template in
Klaviyo, you'll notice that they use four hours
as the first time delay.
And it's something that I'd recommend that you still test.
You could obviously go with one hour, but some businesses,
two hours or four hours may actually be better.
I've got another video that covers how you do the timing
split tests, and I'll link to that one in the description.
And apart from waiting one hour for the first email, you
should make sure that you do send a couple of follow ups.
You can see here they gained $270,000 in revenue from
the first email, and then they sent another one a day
after the initial cart was abandoned, they got another
$190,000 of revenue, and then three days from when the
initial cart was abandoned, they got another $134,000.
So emails two and three actually generated
more revenue than what email one did.
So in the the builtin Klaviyo template examples, there's
always at least two emails, and as long as your open rate
is better than 20%, which it I've never seen at less than
20% for an abandoned checkout email, then you want to add
in a third email as well.
So one hour's the ideal time that you should wait from
when somebody abandons their checkout to when they get
sent their first reminder email, at least according
to the blog post from Rejoiner, but it's something
that you should test.
Thank you so much for watching or listening.
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I'll catch you in the next episode.