Attributed - A podcast by Dreamdata

Historically Marketing was a creative craft.
Then we introduced Attribution and everyone in leadership saw a silver bullet to finally harness the creative spirits with revenue numbers.

Are we totally killing marketing by asking for numbers?
Where is the balance?
Why are we even having this question?

Carey Picklesimer is an Attribution expert focusing on Marketo consulting.
We will get on straight talking about attribution. She has seen both sides of the coin. How can we balance creativity and numbers?

Connect with Carey Picklesimer: https://www.linkedin.com/in/careypicklesimer/
Connect with Laura Erdem: https://www.linkedin.com/in/lerdem/


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 



Creators and Guests

Host
Laura Erdem
Sales Leader at Dreamdata heading the Americas team as well as a marketing enthusiast. Known for her innovative social selling strategies, she grows her yearly following by 100% year over year, currently at 26000.
Guest
Carey Picklesimer
Marketo Certified Solutions Architect (MCSA) • Consulting Mentor (Marketo, Bizible, Hubspot) • Marketing Nerd • Graphic Designer • Data Junky • Veteran Advocate

What is Attributed - A podcast by Dreamdata?

Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.