Tangent 💚 Proptech

Katharine Lau is the CEO and Co-founder of Stuf, a self storage startup delivering modern, tech-enabled storage to consumers and businesses. Stuf partners with real estate owners to monetize basements, garages, and other spaces in commercial buildings as storage, creating new cash flow opportunities for landlords while providing neighborhoods with a new amenity. Stuf was recognized by Fast Company as one of The World’s Most Innovative Companies in 2022. Previously, Kat led the supply-side business of Industrious, the nation's leading premium workplace and coworking provider, where she pioneered an industry shift to asset- and liability-light agreements with property owners.

(1:42) - Stuf origin story
(5:46) - Target markets and type of buildings suited for conversions
(10:00) - Business model & scaling CRE conversions
(11:32) - Stuf's tech stack
(15:02) - Feature: Housing Trust Silicon Valley
(16:14) - Industrious transition from asset-heavy to asset-light
(20:44) - WeWork's tumultuous office lease renegotiations
(22:34) - Future of office uses
(25:44) - Office-to-art space conversion
(27:22) - Collaboration Superpower: Marie Kondo

💚 Learn more:
➡️ Stuf's site
➡️ Katharine Lau on LinkedIn

💚 Feature:
➡️ Housing Trust Silicon Valley's site - Housing finance & public-private partnerships to create more equitable & affordable communities.

💚 Connect with Tangent:
➡️ Edward Cohen on LinkedIn
➡️ Edward Cohen on X
➡️ Jeff Berman on LinkedIn
➡️ Jeff Berman on X
➡️ Zach Aarons on LinkedIn
➡️ Tangent on LinkedIn
➡️ Tangent on X

Disclaimer: Tangent podcast is for entertainment and informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advise. Nothing contained on our program constitutes a solicitation, recommendation, endorsement, or offer by Tangent, Camber Creek, MetaProp, or any third party guest to buy or sell any securities, public or private, other financial instruments or funds.

Creators & Guests

Host
Edward Cohen
Host & Executive Producer at Tangent

What is Tangent 💚 Proptech?

A podcast community for Proptech and Real Estate leaders, investors, operators and innovators.

A new era is upon us. Tangent💚Proptech unites Proptech founders💡, Real Estate investors and operators🏢, Venture Capital investors, urban leaders🏙 and passionate creators🌎 who are improving our communities and cities. Join us to learn how we can solve present day challenges with innovative technology and greater collaboration.

Join VC investors Jeffrey Berman and Zach Aarons, and Proptech entrepreneur Edward Cohen, to learn about housing innovation, the future of work and climate tech. We examine these themes through interviews and conversations with Proptech CEO's, real estate owners and operators, and venture investors, and how we can leverage tech and collaboration to help solve the housing crisis, figure out the future of work and how to decarbonize the built environment.

If you would like to get your company’s or organization’s mission featured on Tangent, email us at tangentcommunity@gmail.com.

Stay curious and always be learning! 🤓