Adam Epstein, co-founder and CEO of Gigi, on building an AI media manager for the Amazon DSP and why agencies now hire software rather than buy it. Adam explains how Amazon's ad business grew from about $5 billion to almost $80 billion, why only an estimated 1,000 people globally have four-plus years of Amazon DSP experience, and how Amazon is turning categories like auto into pseudo-endemic ones. Corey Ferengul and Joe Zawadzki dig into Amazon's API-first partner model, Gigi's "learned context" contract term that lets customers own the IP their agent builds, why agents should go deep in one channel before going wide, and the road to outcome-based pricing.
What is The Aperiam Podcast?
Advertising is everywhere and the technology that drives it is ever changing. The Aperiam Podcast is a weekly discussion diving deep on key topics driving the Adtech and Martech industry and is hosted by Aperiam Founder Joe Zawadzki and Partner Corey Ferengul.