It's Marketing's Fault

Send us a Text Message.In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Gala Ivannikova, a digital marketer and founder of Gaille Reports. Gala shares her journey from a marketing consultant to creating automated sales and marketing reports using Looker Studio. She discusses the entrepreneurial scene in Portugal, the benefits of automated reporting for small businesses and agencies, and how Looker Studio can simplify data visualization. Gala emphasizes th...

Show Notes

Know who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com/try

Send us a Text Message.

In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Gala Ivannikova, a digital marketer and founder of Gaille Reports. 

Gala shares her journey from a marketing consultant to creating automated sales and marketing reports using Looker Studio. She discusses the entrepreneurial scene in Portugal, the benefits of automated reporting for small businesses and agencies, and how Looker Studio can simplify data visualization. 

Gala emphasizes the importance of choosing the right tools based on company size and offers practical advice for integrating data from various platforms.

https://www.youtube.com/channel/UCFhbMD_7fzf9vVSWt-vZlKA

https://gaillereports.com/

https://medium.com/@givannikova

https://www.instagram.com/gaille_reports/

Use code 'not a fault' for 20% off of online store or 15% for custom Looker Studio  dashboards
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Creators & Guests

Host
Eric Rutherford
Eric is the founder of Build That Podcast, a podcast production agency focused on the B2B marketplace

What is It's Marketing's Fault?

Welcome to “It’s Marketing’s Fault”. If you are a marketer, this phrase is familiar to you. Sometimes deserved, often times not. 

Don’t worry, you are among marketers and friends here. Let’s discuss how to do marketing the right way. 


As a side note, in episodes 1 through 37, this was Build That Podcast. The goal of this podcast is to help you learn how to use a podcast to grow your business and expand your influence.  If you go back and listen to earlier episode (those before November 2023) you will hear that name. Don't worry--it's good content too. :)