Faith, Frontlines, and Fortune – Episode 52: Purpose-Driven Profit and the Power of a Fractional CFO with Bert Copeland

In this episode of Faith, Frontlines, and Fortune, Anderson Salgado interviews Bert Copeland, founder of New Life CFO Services, to unpack the often-overlooked value of fractional CFOs in business. Bert shares how operational experience, strategic insight, and financial clarity can uncover hidden profitability challenges and set businesses up for sustainable growth.

They explore the intersection of faith and business, discussing how a CFO's role goes beyond spreadsheets—it’s about service, stewardship, and leading with purpose. Bert emphasizes the importance of financial education, long-term planning, and building “stickiness” in client relationships by serving well and staying mission-focused.

Creators and Guests

Guest

Burt Copeland

I am a Life-Long Financial Entrepreneur, who learned early from my father that management of financial resources will set you apart. From savings as a kid, CPA in public accounting, Fortune 50 finance manager, mid-market Controller, CFO, Banker and then business owner/entrepreneur; management of financial resources has always helped to set me apart. In this journey, I found that what I really loved to do, was not measure what others were building but to build something myself. To build my own little Frankenstein really. The process of taking something from concept, to see if you could make it into a reality, is invigorating. Enough so, that it makes you not only willing to endure the growth pains, setbacks, reconfigurations but to make them all worthwhile. Now with New Life CFO Services I/We get to help dozens of entrepreneurs on their creation journey. I personally find that the creation journey to be, not just invigorating, but highly addictive, even an act of love for the potential ahead. Perhaps it is this metaphor that best explains why God is so willing to endure our stupid, sinful nature because it is the loving, addictive journey of molding His creation towards the real potential, that only He sees fully, makes everything else worthwhile for Him.

What is Faith, Frontlines and Fortune?

Explore inspiring journeys of business, life, faith, and military entrepreneurship with Anderson Salgado. Tune in for deep dives into the experiences of industry leaders, Christian warriors, beauty experts and veteran entrepreneurs, sharing their stories of resilience, innovation, and success.