The Sales Transformation Podcast

Today on The Sales Transformation Podcast we have a recording of our recent live webinar with Siemens exploring their sales degree apprenticeship journey. 
 
Consalia’s Academy Director, Dr Louise Sutton, hosts three guests from Siemens: Sales Apprentices Lucas Laurie and Mike Eastham, and Early Career Professionals Manager Johnny Mathieson. Together they discuss the experience of both running and studying a degree apprenticeship in sales, as well as the impact it has had on themselves and Siemens as a whole. 


Highlights include: 
  • [16:22] – What it’s like to study an apprenticeship alongside people from other companies 
  • [29:43] – What organisational benefits are there to running a sales apprenticeship programme? 
  • [32:14] – How sales apprenticeships have helped Siemens address the challenge of recruiting and developing talent 
 
Connect with Louise Sutton on LinkedIn 
Connect with Johnny Mathieson on LinkedIn 
Connect with Lucas Laurie on LinkedIn 
Connect with Mike Eastham on LinkedIn 
 
 
Join the discussion in our Sales Transformation Forum group. 
 
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What is The Sales Transformation Podcast?

The Sales Transformation Podcast is brought to you by Consalia. Led by Dr Philip Squire, Consalia is the UK’s only Sales Business School, providing Masters, Postgraduate & Undergraduate Apprenticeship programmes in Sales, dedicated to the improvement of sales performance. For over 20 years he has provided sales consulting education services and training to brands including Apple, AT&T, Ford, Hertz, HP, Pirelli, Royal Caribbean, SAP and Zurich Financial Services.

He is one of just a handful of sales professionals internationally to have a research doctorate in sales. Philip is a subject matter expert for the UK TrailBlazer undergraduate apprenticeship degree in sales and his passion for professionalising sales led him to create the world’s first sales consultancy delivering university-accredited undergraduate and postgraduate degrees in sales.

Consalia's vision is to make sales the world's most sought-after profession and this podcast has been created to provide sales professionals with inspiring and educational advice, as well as tips on relevant topics within the industry that will improve your knowledge, your careers and your sales teams.