How to Win podcast with Peep Laja

This week on How To Win: Sam Jacobs of Pavilion, who built a $15 million community learning business from scratch. You’ll hear how he leveraged LinkedIn for organic growth, the importance of creating sub-communities, and key mistakes he made after raising VC money that took the focus away from his core customers.

Key moments:

00:50 - Describing what the company does
06:20 - Describing the issues with e-learning
11:30 - Issues with raising money
14:20 - Cutting back
17:40 - Explaining how to grow communities
22:30 - Advice for founders
24:30 - Lessons learned

Mentioned:
Pavilion
Sam Jacobs's LinkedIn
Sam Jacobs's X

My Links:
X
LinkedIn
Website
Wynter
Speero
CXL

Creators & Guests

Host
Peep Laja
Founder @ Wynter, CXL, Speero. B2B strategy. Messaging. Host of How to Win podcast.

What is How to Win podcast with Peep Laja?

Hear how successful B2B SaaS companies and agencies compete - and win - in highly saturated categories. No fluff. No filler. Just strategies and tactics from founders, executives, and marketers. Learn about building moats, growing audiences, scaling businesses, and differentiating from the competition. New guests every week. Hosted by Peep Laja, founder at Wynter, Speero, CXL.