11/7/25 - The Ag Executive Episode 17: Interview with Grower and AgTech CEO James Nichols on His Playbook for Smarter Specialty Crops, Water and Automation, and More

Nichols Farms VP of Farming and HotSpot AG CEO James Nichols shares his grower-to-AgTech journey and a water-first playbook built on ET scheduling, automated irrigation and continuous fertigation. He breaks down SGMA compliance, evolving pest pressures in pistachios and what’s next in nutrient dosing and crop protection.

What is The Ag Executive?

The Ag Executive is the podcast where agriculture meets leadership. Join us as we sit down with CEOs and top executives from across the agriculture industry to uncover insights, strategies and stories that are shaping the future of farming, agribusiness and beyond.