FRAGO: How Does Your Perfect Customer Self-Identify?

Everyone who has worked with or heard me speak at workshop knows my favorite question to ask when it comes to building a Dog Whistle Brand, 

Who's Your Perfect Customer?

If you’re having trouble answering this question, what if instead, you asked yourself, How does my perfect customer self-identify?

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What is Dog Whistle Branding?

Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!