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What if the future of retail is about helping customers become who they want to be? In this episode of OFFBounds, Paula Macaggi sits down with Joseph Pine, co-author of The Experience Economy, to explore his new book, The Transformation Economy: Guiding Customers to Achieve Their Aspirations. Joe explains why even memorable experiences can become commodities—and how brands can create lasting value by understanding the aspirations behind every purchase.
From Build-A-Bear and Eataly to bookstores and fitness brands, Paula and Joe explore how retailers can guide customers toward meaningful change. They discuss how to uncover customer aspirations, where AI can support more personalized journeys, and what it takes to charge for outcomes. The conversation challenges retail leaders to look beyond the transaction and consider the role their businesses can play in helping people live better lives.
Creators and Guests
What is OFFBounds Retail?
OFFBounds is where the world’s retail and commerce leaders go beyond headlines to talk about the decisions, strategies, and ideas shaping the future of the industry.
Every week, Paula Macaggi sits down in person with executives from leading brands, retailers, and technology companies for candid conversations about leadership, innovation, growth, and the realities behind building modern commerce businesses.
More than a traditional interview show, OFFBounds explores the human side of leadership: the risks taken, the lessons learned, the moments of reinvention, and the perspectives that rarely make it into press releases or conference stages.
Recorded in person with premium audio and video production, OFFBounds brings global commerce executives together in conversations designed to inform, challenge, and inspire the next generation of industry leaders.