Attributed - A podcast by Dreamdata

The "Invisibly Paid" era of B2B marketing is over. Today, the fastest-growing companies aren’t winning through corporate logos; they are winning because of the people behind them.

Join us on the Attributed Podcast for a conversation with one of the industry's leading growth creators: Brendan Hufford. As the founder of Growth Sprints, Brendan has helped build brand engines that have generated hundreds of millions of impressions and contributed to tens of millions in ARR.

In this episode, we'll cover:
  • How to build mindshare with the 95% of the market that isn't "ready to buy" yet, so you're the obvious choice when they are.
  • How to move beyond "random acts of content" and create a scalable content system that lowers CAC and earns attention.
  • Why vanity metrics like likes and shares aren't enough and how to build content IP that drives attributable revenue.
  • What it looks like when companies treat creators as strategic growth partners rather than just distribution channels.
  • How Discovery and Virality Loops connect content directly to pipeline, revenue, and long-term growth.


Follow on Brendan Hufford LinkedIn: https://www.linkedin.com/in/brendanhufford/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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Creators and Guests

Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.
Guest
Brendan Hufford
SaaS Marketing - Growth through Content, Community & SEO (without a retainer!) | Newsletter: Exploring how SaaS companies *actually* get customers

What is Attributed - A podcast by Dreamdata?

Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.