The Marketer's In-House

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Summary

Joel leads an animated discussion with Jess and Leah about the common pitfalls surrounding annual planning. How can you do it better, how can you make it more successful, and how can you create a new plan when your current one stops working?

Show Notes

Does your business struggle with annual planning? Does it feel like a make-work project, or an impossible assignment? On this episode, we discuss where annual planning commonly goes wrong, and we provide a few key tips for making your annual plans more accurate, more achievable, and more successful.

What is The Marketer's In-House?

The podcast dedicated to helping marketing managers and teams do more marketing in-house.