Getting the Most Out of the Video Gear You Already Have | Up and to the Right | Episode 037

Show Notes

Full show notes: https://b50p.info/uattr037

Video was here to stay before COVID-19 but with the increased pressure of social distancing we're now seeing more businesses adopting video. Video can add value by allowing us to have a more effective conversation than a phone call alone (most communication is non-verbal and totally lost on the phone); it can provide new revenue streams and can reduce travel which, in turn, reduces costs and environmental impact. Video is good. How can you put your best foot forward on your next video conference call or sales pitch?

People make careers out of video/audio production but we can pull some key components out of that world to make our video presence more professional without buying a bunch of gear or going back to college!

Let's get value from our video gear!

For more detailed information listen to the audio version of the podcast or watch the livestream recording.

Before We Go Any Further...
Don't sweat this stuff! You almost certainly have what you need to improve your video already at your disposal. If you don't... just do what you can and if some portion of your video is limiting you then you can make an educated investment.

Four Components of Video
Audio
Lighting
Video
Environment

Quick Tips
Test your software & setup with trusted friends.
Be on time to online meetings.
Check your setup a few minutes before every call.
Mark your camera so you remember where it is and to look at it. That's your connection to the other people on the call!
Wear plain clothes. No stripes, checkers, plaid, paisley etc. These patterns create artifacts on video that reduce the overall quality of your video.
Don't shortcut your wardrobe (wear pants) 'nuf said - I hope.
Stand up when on video if possible. Just like any presentation you will open your chest and abdomen, feel and appear more confident and present.

What is The Up and to the Right | Small Business | Practical, Actionable, Sustainable Improvements?

Welcome to Up and to the Right, the no-nonsense podcast where we blend your passion with proven business principles and practical tips, empowering you to create the impact and success you envision.

Hosted by Stephen Krausse, the show covers what matters to small business owners, startups, and people interested in becoming entrepreneurs. No buzzwords and no hyped-up trends!

A graduate of Colorado State University's College of Business, Stephen has an academic background that compliments over 25 years of business operations and management experience. He started his first business as a freshman in college in 1987, recording and producing demo tapes for local bands. Since that time, he’s been involved with numerous successful small businesses, including the operation and management of a niche high-tech company with customers and suppliers worldwide.

As a business professional by education and trade, he works with select business owners to blend their passion with proven principles, giving them the edge they need to achieve their unique impact. Stephen is always researching new products, ideas, and innovations - consuming content through audiobooks, podcasts, and online resources, and connecting with other professionals locally and abroad.

Now he’s sharing practical tips and ideas to help you get real work done. This isn’t about fancy solutions requiring a considerable investment or changing how you do your best work. You’ll discover ideas that will allow you to integrate proven principles into the way you already get things done. You’ll get practical ideas to easily replicate, modify, and integrate into what you already do.

Up and to the Right covers topics like getting value out of a business model, outsourcing, hiring for small businesses, working across platforms, productivity and efficiency hacks, building revenue streams, communication and planning, and more! Some episodes will have related downloads available from the show notes page below or unique segments with guests who have industry-specific tips that would be helpful.

It’s time to roll up your sleeves and get to work. Listen to Up and to the Right with Stephen Krausse today.