Meesho, Flipkart and the social commerce identity crisis

Show Notes

Remember those neighbourhood aunties with their side-hustle of selling women’s apparel to their social circle? E-commerce company Meesho built a tech-layer over that and has risen to dominance in India’s tier-2 and below cities. The multi-million dollar industry known as social commerce is set to grow to twice the size of all e-commerce in India, and Flipkart wants to get in on the action. The giant is sending its own fleet to fight for what Meesho has, and then some. It’s a battle for dominance and we’re taking you right to the centre of the action.

 

Story originally reported by Bhumika Khatri and Pranav Balakrishnan. Read the full story for free: the-ken.com/podcastoffer/

 

Hosts: Anushka Chhikara, Olina Banerji.

 

Guests: Lakshmi and Prakash, resellers on Meesho.

 

Translation assistance: Smrithi Shetty, Renu Chhikara.

 

Music and editing by Sameer Rahat of Baqsa Studios.

 

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What is Unofficial Sources?

Each fortnight we take India’s most significant business and tech stories and strip away complexity, spin and PR and add unbiased analysis, simplicity and wit. The result is business stories and conversations that are both fun and insightful. Told by the trusted and experienced writers and editors of The Ken, India’s first and leading subscribers-only business publication, and hosted by Anushka and Olina.