The Afternoon Shift

Today we learn from growth marketing expert Anuj Adhiya and 16-year-old entrepreneur Sabrina Bhattacharjya as they challenge what it means to thrive in a rapidly shifting creative landscape.

Anuj, who literally wrote the book on modern growth marketing, opens up about the uncertainty he feels around AI and career evolution.

And his “reverse mentor” Sabrina, an entrepreneur and viral content creator recently profiled by The New York Times, teaches us how curiosity, and a fearless approach to AI experimentation can unlock new levels of creativity.

We also explore Sabrina’s take on:

  • Influencer marketing
  • What authenticity really looks like
  • The power of social media translating to IRL
  • Insights revealed by Spotify’s recommendation algorithm
  • The future of work
  • A Taylor Swift custom GPT 
  • Business opportunities in Marvel fandom and sneaker culture
  • Specific AI tools we should be experimenting with right now
This episode is packed with ideas to sharpen your creative leadership and keep you inspired in mid-career, no matter what’s next.

Thanks for being here.

Let's make career more of a team sport.

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Connect with Anuj on LinkedIn
Connect with Sabrina on LinkedIn
Check out Sabrina’s company Lexington250.com

Links discussed in this episode:

Replit
Lovable
ChatPRD
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Host: Brady Sadler

Let's connect on LinkedIn

Show Art: Kyle Mosher

What is The Afternoon Shift?

The Afternoon Shift is a hub for mid-career marketing, media, and creative professionals navigating what’s next.

Hosted by Brady Sadler, this show explores how to thrive, not just survive, during the most pivotal stretch of our careers.

What started with a few small group conversations quickly became something deeper: research, newsletter, events, a growing community, and now these recorded conversations.

We're sitting down with incredible leaders across a wide range of businesses, to dig into personal stories, practical solutions, and the bigger questions shaping our work and our lives right now.

This isn’t just a show. It’s part of a larger effort to turn ideas into collaborations, and connections into meaningful work.

Because we believe career should be more of a team sport.

If this sounds like your kind of community, please hit the follow button. That's a small way you can help us connect with more people. Thanks for listening.

Join Us: https://theafternoonshift.com/

Host: https://www.linkedin.com/in/bradysadler/