Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy

Google Adwords : Key Points discussed (with timestamps)
1:05 - A brief glimpse at Mike’s journey to becoming a world authority on google adwords

6:12 – Two rules to succeed online

11:18 – Why headlines are important in google ads

13:27 - Google adwords defined

16:31 – How adwords contribute to business success

21:45 – Re-marketing explained

24:41 – “We use Google because we find what we want.”

24:50 – “If you play the game the Google wants you to play, they will give you essential mates rates” (How to get google adwords ‘mate rates’)

26:04 - Google adwords is all about split testing

26:41 – Re-marketing by tagging group of people

31:15 – “I want to target my ad based on the behavior that somebody took on my website.” (Behavioral targeting)

34:10 - How Google Adwords works for your business

35:46 – Build your business on paid traffic

36:20 – Dependent of free traffic is not a good business model

39:54 - Customer case study

41:21 - The jobs to be done framework

42:11 - How to get started with Google Adwords (re-marketing is a great place to start)

49:20 - Key challenges getting started with Google Adwords and how to overcome them

51:36 - Quick actions you can take to get started with Google Adwords

Show Notes

Google Adwords : Key Points discussed (with timestamps) 1:05 - A brief glimpse at Mike’s journey to becoming a world authority on google adwords 6:12 – Two rules to succeed online 11:18 – Why headlines are important in google ads 13:27 - Google adwords defined 16:31 – How adwords contribute to business success 21:45 – Re-marketing explained 24:41 – “We use Google because we find what we want.” 24:50 – “If you play the game the Google wants you to play, they will give you essential mates rates” (How to get google adwords ‘mate rates’) 26:04 - Google adwords is all about split testing 26:41 – Re-marketing by tagging group of people 31:15 – “I want to target my ad based on the behavior that somebody took on my website.” (Behavioral targeting) 34:10 - How Google Adwords works for your business 35:46 – Build your business on paid traffic 36:20 – Dependent of free traffic is not a good business model 39:54 - Customer case study 41:21 - The jobs to be done framework 42:11 - How to get started with Google Adwords (re-marketing is a great place to start) 49:20 - Key challenges getting started with Google Adwords and how to overcome them 51:36 - Quick actions you can take to get started with Google Adwords

Creators and Guests

Host
Ash Roy
Founder of ProductiveInsights.com

What is Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy?

Are you a business owner looking to increase profitability through the growing power of ONLINE & CONTENT MARKETING?

The Productive Insights Podcast — the show notes of which you can access at https://www.ProductiveInsights.com/podcast — brings you brings you top entrepreneurs and shares actionable advice that can help you take your business to the next level. Some of the previously featured guests include: Ryan Deiss, Richard Lindner, Roland Frasier, and Marcus Murphy from Digital Marketer, James Schamko from Superfast Business, Neil Patel, Amy Porterfield, Ryan Levesque, Rand Fishkin from Moz, Jon Morrow the founder of Boost Blog Traffic, Brian Clark and Sonia Simone from Copyblogger, Noah Kagan from Appsumo, Molly Pittman, Ezra Firestone from Smart Marketer, Todd Herman — Author of The Alter Ego Effect, Mike Rhodes — a leading google adwords expert, and lots more!

Subscribe to this podcast to get the latest content designed to help you grow your business profitably using marketing automation, content marketing, mindset techniques and productivity tips.