2X eCommerce Podcast

The core of email marketing is customer lifecycle marketing. This means nurturing your contacts from the awareness stage through to desire, action and loyalty/advocacy stages.

With email marketing, you are able to actually manage a life-long relationship and communicate with your customers.

On this episode, Kunle goes through the top 5 mistakes ecommerce brands make when it comes to marketing automation.

Show Notes

The core of email marketing is customer lifecycle marketing. This means nurturing your contacts from the awareness stage through to desire, action and loyalty/advocacy stages.

With email marketing, you are able to actually manage a life-long relationship and communicate with your customers.

On this episode, Kunle goes through the top 5 mistakes ecommerce brands make when it comes to marketing automation. 

Here is a summary:

  1. Your 'Sender reputation' is your north star, ensure that it is protected by all means,
  2. RFM - recency, frequency, monetary value, lies at the heart of your customer lifecycle marketing activity.
  3. Use RFM for segementing your email list and for your core marketing automation strategy
  4. Ecommerce brands do not segment their list well enough
  5. VIP customers are not communicated on a 1:1 basis effectively
  6. Sending emails to your entire list is a sure-fire way to crash your sender reputation and increase your SPAM count
  7. If email marketing is not accounting for at least 20 percent of revenue, you are not doing enough
  8. You only really should be sending emails to 3 groups of people: VIP customers, Highly engaged (but not purchased) and purchasers that have churned. 
  9. Klaviyo is highly recommended as a marketing automation platform for ecommerce

 

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Creators & Guests

Host
Kunle Campbell
Host of the 2X eCommerce Podcast and Co-Founder at OCTILLION

What is 2X eCommerce Podcast?

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.

Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.

2X your eCommerce growth with insights from Kunle and handpicked experts.

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