Optimizing Content for Audience Trust with Helen Havlak, VP, The Verge

Helen Havlak, Vice President of The Verge, shares how the organization has built trust through different forms of content over the years. The Verge is an ambitious multimedia effort founded in 2011 to examine how technology will change life in the future for a massive mainstream audience. The Verge reaches 55MM+ US readers and millions of subscribers across YouTube, Instagram, Twitter, Facebook, and email. Helen oversees strategy, operations, growth, product, editorial planning, analytics, and audience development.

In this conversation, we discuss public ethics policies, the power of podcasting and audio, The Verge’s ‘jobs to be done’ framework, and how “it’s never a dull moment to be a digital media company”.

For full show notes visit https://thetrustedweb.org/podcast/. 

What is The Trusted Web Podcast?

What if you could simply trust all information on the internet? I’m on the mission to build a Trusted Web for all of us on planet earth. Because to save the world, we need to fix the internet. With this special thing called blockchain timestamps; all content you consume will be transparent and accountable. Welcome to the new default on the internet. Thank you for being part of this journey and let’s build the Trusted Web together.