Hey Brand Nerds! Filled with stories and challenging the hosts like no other, you go Tim! His foundation is the wonderful encouragement provided by Tim’s Mom, Roseann Spengler (Yes, encouragement is powerful, see Album 2 Track 1 with James Brown Founder of EncouragementX for more). Not sure about the Tom Carvel bump as a kid, but wow, what a fun, informative and entertaining show!
Please enjoy this track and learn about a variety of topics highlighted by:
• “You can only tie me in honesty, you can’t beat me”
• TV 3.0
• Changing jobs, you start over, they don’t know who you are and they don’t care- best way to handle it…
• Being a student of it all, always…
• Where you are says a lot about who you are
#timspengler #marketing #branding #advertising #media #mediamaven #m1
Show Notes
Tim Spengler
President, M1, Dentsu Aegis Network Americas
Summary:
In his role as President, M1, Tim works to maximize ROI and improve market performance for our industry leading people-based marketing platform M1. He plays a key role in retaining and aligning the network around M1, growing adoption and driving profit throughout the network. Tim brings more than 25 years of experience working directly with marketers to drive business results through innovative approaches to media. He served as a senior executive at IPG for nearly two decades holding positions of increasing responsibility including President, North America for Initiative, and Worldwide Chief Executive Officer for MAGNA GLOBAL.
Full bio below:
Tim brings more than 25 years of experience working directly with marketers to drive business results through innovative approaches to media. He served as a senior executive at IPG for nearly two decades holding positions of increasing responsibility including President, North America for Initiative (2008-2012), and Worldwide Chief Executive Officer for MAGNA GLOBAL (2012-13), where he was responsible for $32 billion dollars of media spend for some of the biggest brands in the world. Tim was also a key architect of the MAGNA Consortium, one of the first groups to apply data and technology to evolve and streamline the ways media is transacted. He most recently held senior positions at Simulmedia and iHeart Media.
He has led teams that consistently create break-through media campaigns for Fortune 100 companies. Bringing both left and right brain thinking to the strategic use of all media and in turn pushing the envelope of what is possible in the areas of Social Media, Radio, TV and Digital. His knowledge of the marketplace and the key players within it has been key to achieving this success.
Tim currently sits on the Board of Directors for music streaming company LIVEXLIVE (Nasdaq: LIVX) . He has been recognized as TV Week’s Media Executive of the Year, an Advertising Age Media Maven, and an Adweek Media All-Star.
What is Brands, Beats & Bytes?
Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck