Finland’s gambling market is set for a major transformation as the country moves from a long-standing monopoly to a competitive licensing model in July 2027.
On this episode of iGaming Daily, host Fernando Noodt is joined by Jonas Reuter, Executive Vice President at Fennica Gaming, to discuss Finland’s upcoming market opening, Fennica Gaming’s international expansion and how its experience operating in regulated markets could give it a competitive advantage.
Things discussed:
- Finland’s transition from a gambling monopoly to a competitive licensing model
- The expected July 2027 market opening
- Fennica Gaming’s international expansion
- Fennica Gaming’s regulated-market DNA
- How regulation could become a competitive advantage
- The company’s approach to game development
- Nordic and Finnish values behind the Fennica Gaming brand
- The importance of partnerships in Finland’s new market
- Fennica Gaming’s lottery digitalisation expertise
- The future of regulation and international gambling markets
Watch the full discussion to hear how Fennica Gaming plans to approach Finland’s new competitive gambling market.
Supported by Optimove.