In this episode of The Venture-Scale SaaS Operator, Bogdan Predusca talks about Hyperhuman, a company specializing in AI-powered tools for content production in the health and fitness industry. He shares the strategies behind Hyperhuman's customer acquisition in the health and fitness industry, the partnership-driven approach with freelance sales reps, and their vision to make health and fitness content universally accessible.
Tune in to learn more about:
~ Streamlining content production with AI
~ Serving both digital and brick-and-mortar businesses
~ The challenges and rewards of being a VC-funded company
Timestamps:
- (00:00) - Intro
- (00:31) - Problem Hyperhuman Solves
- (01:51) - Hyperhuman's Typical Customer Profile
- (03:12) - Split of Digital vs. Traditional Clients
- (04:23) - Decision to Raise Venture Capital
- (07:23) - Challenges of Being VC-Funded
- (15:08) - Customer Acquisition Strategy
- (19:02) - Leveraging Freelance Sales Reps
- (21:53) - The Challenge of Sales Outreach
- (24:50) - Hyperhuman's Big Vision
- (26:39) - Outro
The SaaS Operator Newsletter
Get actionable insights from SaaS veterans to grow your MRR.
Follow Bogdan Predusca
Mentioned In The Episode
EarlyNode
Nikolas Chapoupis
What is The SaaS Operator Podcast?
Get real stories about the birth and growth of SaaS Startups with our Host Nikolas Chapoupis (CEO @EarlyNode). Each episode gets into the trenches alongside those who were *actually* there when it happened. To reveal the full story of what's working in SaaS right now, from hiring to fundraising, marketing, and product strategy.
Brought to you by EarlyNode.com