{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Intro to Udi\r",
      "startTime": 0,
      "endTime": 495.21
    },
    {
      "title": "– Early career lessons and building a marketing role from scratch\r",
      "startTime": 495.21,
      "endTime": 675.21
    },
    {
      "title": "– How Gong achieved early product-market fit\r",
      "startTime": 675.21,
      "endTime": 915.21
    },
    {
      "title": "– The importance of picking the right company and founder\r",
      "startTime": 915.21,
      "endTime": 1035.21
    },
    {
      "title": "– Why Gong’s focus, clarity, and positioning stood out from day one\r",
      "startTime": 1035.21,
      "endTime": 1165.21
    },
    {
      "title": "– Why Udi wrote Courageous Marketing and what it’s about\r",
      "startTime": 1165.21,
      "endTime": 1215.21
    },
    {
      "title": "– What “courageous marketing” actually means\r",
      "startTime": 1215.21,
      "endTime": 1395.21
    },
    {
      "title": "– Defining brand personality before visual identity\r",
      "startTime": 1395.21,
      "endTime": 1620.88
    },
    {
      "title": "– Campaign breakdown: Times Square billboards, employee spotlights, and perception hacks\r",
      "startTime": 1620.88,
      "endTime": 1820.88
    },
    {
      "title": "– The “punching above your weight” formula for early-stage brands\r",
      "startTime": 1820.88,
      "endTime": 2030.88
    },
    {
      "title": "– How to measure soft ROI and prove brand impact\r",
      "startTime": 2030.88,
      "endTime": 2240.88
    },
    {
      "title": "– Super Bowl ad, Michael Lewis podcast, and tying brand to pipeline\r",
      "startTime": 2240.88,
      "endTime": 2525.88
    },
    {
      "title": "– How to budget for experiments and get CFO/CEO buy-in\r",
      "startTime": 2525.88,
      "endTime": 2600.88
    },
    {
      "title": "– Building a courageous team: culture, process, and psychological safety\r",
      "startTime": 2600.88,
      "endTime": 2780.88
    },
    {
      "title": "– Gong Labs: Turning product data into content with staying power\r",
      "startTime": 2780.88,
      "endTime": 2960.88
    },
    {
      "title": "– Product + marketing alignment: the real unlock\r",
      "startTime": 2960.88,
      "endTime": 3050.88
    },
    {
      "title": "– Where AI fits in the future of courageous marketing\r",
      "startTime": 3050.88,
      "endTime": 3190.88
    },
    {
      "title": "– Udi’s book Courageous Marketing (and why you should go read it)",
      "startTime": 3190.88,
      "endTime": 3369.3
    }
  ]
}