Getting Consistent Work Through Referrals with Business Development University’s Lisa Peskin

Lisa Peskin has been in sales leadership for over 35 years and has her own sales training, consulting, and coaching business.

Today, we talk about effective business development strategies and how individuals can fill their sales pipelines with more qualified prospects on a consistent basis.

Show Notes

Lisa Peskin is a CEO with more than 25 years of experience in sales performance and management. After a successful career as Vice President of Sales for Automatic Data Processing (ADP), running a 40 man sales force, Lisa launched her own sales training, consulting, and coaching business in 2003. Here are a few of the topics we’ll discuss on this episode of Podcast Led Growth:

• How Lisa helps people increase their sales.
• The latest effective business development strategies.
• The importance of having set out goals and a strategic game plan.
• The key to keeping consistent work.
• How to grow your business through referrals.
• Why it’s important to track your projects and clients.

Resources:

• The 1-Page Marketing Plan
• A Sales Success Workbook
• Podcast Chef

Connecting with Lisa Peskin:

• LinkedIn
• Website
• Twitter
• Facebook

Connecting with the host:

Sean Boyce on LinkedIn

Connect with our host, Brian Mattocks:

• LinkedIn
• Email
• Schedule a Free Podcast Consult

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On Hard to Market, we discuss the challenges marketing nuanced products and services in the B2B space. Guests include marketing leaders in diverse industries that have products or services that are tricky to sell. Expect to hear success and horror stories from the marketing front-lines on the very next episode of Hard to Market.