In this episode of The SaaS SEO Show, we interviewed Mark Rogers, Director of Content Marketing at Freshpaint, and discussed quick wins in content marketing, not focusing on SEO, content effectiveness measurement, and more.
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Timestamps:
- (00:00) - Intro
- (01:02) - Who is Mark Rogers?
- (01:35) - Mark’s background.
- (03:12) - Challenges working at agencies.
- (03:59) - What is Freshpaint?
- (06:22) - Content marketing in the healthcare industry.
- (10:19) - Will they cover topics not directly related to the product?
- (11:44) - Quick wins approach in content marketing.
- (13:47) - Challenges in understanding the vertical.
- (14:55) - Main pillars of Freshpaint’s content strategy.
- (17:11) - Why is Mark not focusing on SEO at Freshpaint?
- (20:30) - Thoughts on content distribution.
- (26:02) - How to measure the effectiveness of content programs.
- (28:46) - Mark’s content briefing process.
- (31:17) - Best use cases of AI.
- (34:11) - The future of content marketing.
- (35:41) - Learn more about Mark and Freshpaint and get in touch.
- (36:31) - Outro
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What is The SaaS SEO Show?
The SaaS SEO Show is a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry. We're here to learn and get inspired by them, and we hope you do too.