Women in Product Marketing | Zendesk Senior Director, Product Marketing, Candace Marshall on Product Launches

Questions covered in this episode:

 

1:13 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 

3:01 What are your roles in Zendesk?

5:13 Can you talk about what Zendesk is actually doing with AI?

11:30 Can you talk about in more depth was that you have a special emphasis on developing product marketing talent?

13:48 Do you have any frameworks?

15:31 How does product marketing integrate with the PM team?

17:56 How do you measure success for a B2B launch?

20:13 What are your tried and true methods of continuing that launch momentum.

22:32 How do you think product marketing is going to change over the next five or 10 years? 

24:34 How should AI play a role in product marketing? 

26:53 How do you achieve work life balance?

31:13 What's your favorite thing about product marketing?

39:47 What do you think has been the one thing that's been most important for growing your career? 

Want more insights from Candace Check out her Sharebird Profile.

Looking to connect? You can find Candace here on LinkedIn.

What is Women in Product Marketing ?

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.