Napkin Math

The identifier app category is quietly exploding and most people still haven’t noticed. Some of these apps are generating $1M–$20M in ARR.

In this episode, we break down the full playbook: using keyword data to find the right niche, the “come for the snap, stay for the hobby” retention loop, and the 60-second onboarding flow that leads straight to a hard paywall.


Timestamps:

00:00  Guess the revenue
02:31  How to find the idea
07:24  Come for the snap, stay for the hobby
10:14  How they grow
13:25  The hard paywall
19:29  The problem with high-churn apps
20:32  The unsexy version: $50M+ B2B
25:38  What to build next

Creators and Guests

Host
Charlie Ward
Founder: Ramen Club, Ramen Space & Cosy
Host
Sabba Keynejad
Co-founder, VEED.IO
Producer
Abheet Nigam

What is Napkin Math?

Join Sabba Keynejad (co-founder of VEED.io) and Charlie Ward (founder of Ramen Club, Ramen Space & Cosy) as they dive deep into the world of startups, AI, and the latest tech trends. These two legends of the London indie scene bring their no-nonsense, real-world insights to help founders, builders, and indie hackers navigate the highs and lows of entrepreneurship. Expect candid conversations, actionable takeaways, and the occasional hot take on where the future of business is headed.

Whether you're bootstrapping your way to success or scaling your next big idea, Napkin Math is your go-to podcast for unfiltered discussions on what it really takes to win in the startup game.