If you haven’t heard of Sugarwish, a Colorado-based candy and popcorn shop that extends the joy of the gift-giving process by placing the decision in the hands of the receiver, you could be missing a huge opportunity to reach your clients and friends in a unique and sweet way. The CEO of Sugarwish, Elisabeth Vezzani, talks about building the business and growing it to where it is today on this episode of the Start with a Win podcast.
Show Notes
Elisabeth Vezzani, CEO of Sugarwish, joins us on this episode of Start with a Win. Elisabeth and her co-founder noticed a paradigm shift in gift giving when sending e-gifts started to gain traction and the mentality switched from the giver choosing the gift to the receiver having the power to decide what they wanted. They started Sugarwish as a way to provide the receiver the joy and satisfaction of choosing their ideal candy box which has already been paid for by the giver, featuring over 80 different types of candy and over 50 types of popcorn to choose from.
The magic of Sugarwish is that there are multiple touch points that feel magical to the receiver and that also serve the purpose of keeping the giver top-of-mind. Elisabeth says that 80% of Sugarwish’s clients are business professionals who are looking for a creative and fun way to send gifts to their own clients for various reasons. Many business professionals wonder if they are striking the right note in their interactions with customers and leads, but by sending them something from Sugarwish which they get to pick out themselves, you can rest assured that your interactions will always end memorably.
Elisabeth speaks to building and maintaining a startup, emphasizing the importance of prioritizing your next tasks and steps, and realizing that you can’t do everything. She also talks about the impact of a good culture by investing in your human capital while your financial capital is still getting where you want it to be. Like many other successful people, Elisabeth starts her day with a win by making her bed and setting her mind on the priorities of the day.
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What is Start With A Win?
Every day you have a choice. You can wake up and choose to give in to mediocrity and complacency, you can choose bad habits and poor choices, and you can do the bare minimum to get by and fly under the radar. Or you can choose to make today the day that sets you apart from the crowd, you can choose to start doing the right things, the things that will set you up for success. You can choose to create a life that is worth living, worth waking up to, and worth sharing with the world around you. Today You can choose to start with a win.