Work Less, Earn More

Last year I spent over $20,000 on copywriters.

 

That is a lot of money by the standard of any small business, and it was a very significant chunk of my expenses last year.

 

You might think that it sounds crazy to spent $20,000 on copywriting services.  But consider this:  if you're earning $50k with a 1% conversion rate, you could bump it up to just a 3% conversion rate and generate $150,000!

 

That's a really big increase!

 

By improving my copy-–and increasing my conversion rate–by even a small amount, I can generate significantly more revenue and profit for my business.  So spending $20,000 on copywriting suddenly doesn’t sound so crazy.

 

In today’s episode, I want to share what  I learned through the process of spending so much money on copywriting services.

 

I’m going to break down whether or not it was worth it, as well as how to consider whether hiring a copywriter is a smart move for your business. I'm also going to share with you the impact that investing this money has had on my business – good and bad.

 

Listen to the full episode to hear:

  • How hiring a copywriter can (potentially!) be a great investment but it can also have a lot of challenges
  • 2 BIG copywriting projects I outsourced, and how each of them turned out
  • What 5 big lessons I learned about copywriting, marketing, success, and taking shortcuts
  • Whether or not I will work with copywriters again in the future and what I'll do differently

 

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What is Work Less, Earn More?

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!