Marketing isn't just about campaigns - it's about being a strategic business partner that drives innovation across industries.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Ann Hand, Chairman & CEO at Super League Gaming. She shares with us her unique journey of majoring in economics and initially pursuing a career in banking to landing her first job as a marketing rep at an oil company. She explains in this episode how that experience introduced her to a more creative and operational environment, helping her to recognize and embrace her marketing skills. She later transitioned from her hands-on operational role to running global brands at BP, which eventually drew her to the challenges of startups.
Key takeaways?
- Explore passions and interests, but be open to gaining diverse experiences to discover one's true strengths.
- Develop soft skills like emotional intelligence, collaboration, and adaptability, in addition to technical skills.
- Strive to be a change agent and positive influence, regardless of one's position in the organization.