Robo Hendrickson is a lifelong inspired entrepreneur and philanthropist. "Be Good. Do Good." is the epitome and slogan of FullBucket Health and for Robo himself. Robo and his partners have built a company that researches and produces incredible supplements to protect the health of horses, dogs, & cats. Gut health is a pillar of their current projects, and for each and every purchase, a portion goes directly to other parts of the world to educate local and impoverished families on proper animal health care, incentivize veterinary practice, and actually foster sustainable economic growth.
Robo is a serial entrepreneur and an accomplished visionary. He tells his story of growing up in South Dakota as his father used the family home for a vet clinic to care for working animals and pets. Later becoming a collegiate and then professional bareback rodeo competitor, Robo found his biggest joy was in creating and executing vision for companies and products that could deliver good to the world.
This episode is very inspiring, and you can really see Ken and Eric just get taken into Robo's story telling as he paints a tangible picture with just words.
Also- Special Call in from Linda Snider, MD- Living with Ataxia
Be Good. Do Good.
Protest your pets here:
https://fullbuckethealth.comNebraska Ataxia Organization
https://nebraskaataxia.orgAtrantil
https://lovemytummy.com/spoonyhttps://gutcheckproject.comHey hi Mandy if you don't know me it's probably because I'm not famous but I did start a men's grooming company called Harry's the idea for Harry's came out of a frustrating experience I had buying razor blades most brands were overpriced overdesigned and out of touch and here is our approach is simple here's our secret we make sharp durable blades and sell them at honest prices for as low as two dollars each we care about quality so much that we do some crazy things by world-class German blade factory obsessing over every detail means were confident in offering 100% quality guarantee millions of guys have already made the switch to Harry's so thank you if you're one of them and if you're not we hope you give us a try with the special offer get a Harry starter set with a five blade razor weighted handle shave gel and a travel cover all for just three bucks plus free shipping just go to Harry's.com and enter 5000 at checkout that's Harry's.com code 5000 enjoy alright it's time for the object project with your host Dr. Kim Brown MD I married Grigor will forget dead Jim Collins on the board is you Patrick in the booth at GCP we all check our ego at the door and nothing is off the table it's episode number 10 were now in double digits long we just attend that's also nothing off the table I think we got something really cool over the show today are gastric and start talking animal health that's a new one for us it is a brand-new and present is more than just animal health domain you can actually confuse you can actually help people all around the world by engaging with our guests company and course are talking about Robo Hendrickson cofounder of full bucket health and full bucket is a company it is taking action with innovation and charity and making tangible differences all over the world they have a parent company called animal stewards international couple other smoke companies under that umbrella but regardless Robo is going to be easily fantastic as organist show our audience that if you you come accustomed to what we been doing to type things are unchangeable that is can be a lot of fun that his daughter bring a lot of different stores the table here is that a lot of different industries and you'll actually know health animal health human health there is a lot of overlap including things like CBD services this could be a really cool topic I can't wait to pick his brain we know he's here to show how they can make it easy for you to help impoverished people from all corners of the world basically for axis small is just feeding your pets it's asking a lot to say but full bucket health is a high level research company for animal health and they have a passion for helping all animals pets working livestock they know that in many parts of our planet the people depend upon the health the contributions of animals and to carry out daily living Robo and his team have created a very humane initiative to help those animals and then on top all at ease be actually funny as hell so and then in this first half hour also came across a really cool article linking we always talk about the brain got access now the science started to catch up to give the mechanisms of how this is so I can't wait to get to that that when it gets it's pretty inventive as I'm driving I know I know I just left I found that actually done right around the corner over here Texas Christian University and just published this month nice will be sure if this is your first or 10th time to tune in to get checked project be sure to subscribe like in share subscribe I can share I'm available in the way number one thank you all for the messages that the people who ask who are you have next in the show the comments from from before but go to gut check project.com and you can hit connect you can write to us about any show ask any questions send them to me or to a Dr. Brown will both read them and then you can go to YouTube search for the gut check project channel subscribe and share the same for iTunes and the coursework were live on iHeartRadio so that's awesome I got some pretty good feedback on our gigantic box gigantic box of the front seal here is so upfront to deal we develop this to help people with bloating abdominal discomfort and we can show that really growth and fortify people benefit by taking this and I see every single day in my clinic and were to talk will be about gut health and the gut brain Access upfront you can help with that so where should they go to get huge discounts as big as this box they can always go to love my tummy.com/spooning love my tummy.com/spoony use the code that's on that page which is just spooning it sparely and save money save money heal your guide don't blow it anymore love my Tommy.com we should run a contest to see how many outrun teal boxes or capsules can fit into the big one and do a real big winner when something cool something I don't know I tell you what come up with that and you know it will do that let's let's talk about maybe even the break maybe before in the shogun come out with a contest that any viewer or listener can guess yeah will will through that part out in low-level get back to you by will go to some of our other men I'm sure we can get some really cool make a nice box were somebody could get a lot of the cool stuff that other host its bony radio possibly mojo 50 speaking a box we get an important call today to finalize something here don't we do have a box with a box we'll call a very important call to finalize a few things about the box they went to a date and well worked out last week we had Jacob around was talking about the D hat member box the D hat health box were finalizing a few things on that and we just came back from Scottsdale where we were with JJ Virgin and she offered to be on the call with us today to try and just make sure that were doing everything correctly because she's so experienced at doing that with her other brand and she's been doing it which are they just super cool so today were to try and get some business advice from JJ on how to do this properly so that everyone benefits for the one thing that I can tell you that she puts as a priority in terms of how she handles people to buy things from her on all of the health things that she delivered she make sure that everything is true to its word and that customer service is priority so that's deftly what she's trying to make certain that the hat does it's funny because it reminds me of an email that I got from Dana she's interested in the hatbox Hashimoto joke and said is that is a gigantic deal benefit in the I highly doubt it and laugh but she didn't want to know when does it launch and can I sign up a family member which is not really some that we covered last week but yes Dana thank you and I did write you back but for those others who had similar questions you just simply have to go to D hatbox.com and you will be given the information right away as soon as they launch which may be as early as next week I believe there's a two small negotiations I think is what he had said they're doing to make sure they have it all put together but amazing service that there really giving to their patient is down so the only thing that I really want to do for my partners is maybe just a quick little webinar so that the employees so that if you happen to be local when you go in and see your doctor ask about of the employees the deal front desk people the medical assistance will know all about the boxes well so that everybody can be part of a team to really help and like we discussed last week change the health landscape in a city that's what I think is the coolest thing that were to be able to do it we can do it here in the city of almost 8 million people or or a metro area that many people we know that at the sample size you can take that everywhere so that'll be a little be very exciting yeah so just last weekend so I kinda mentioned real briefly that we are with JJ Virgin this past week and we were actually in Scottsdale for our healthcare unsecured group known as the Meiser mastermind group I love hanging with those people that are so smart so cool and something you know we talked a lot of people I met somebody who I'm a big fan of Dr. Terry Walz she's so brilliant yeah she wrote the walls protocol my good friend Linda Snyder introduced me to her oh man two years ago because she said you have to read this book she actually suffers from something kind of similar to MS that Dr. walls as essentially treated with diet using this protocol right Linda action is a form of ataxia and she said that using the diet protocols well and so I've been familiar with the Dr. walls for a long time so is really cool to hang with her and talk a little bit and that one of the coolest things is that with this big group of supersmart people there was an impromptu band formed with the masterminds how elusive I get this without getting a glare on it yeah so I have noted in this video I know he is not this action off my phone weird going to if you're listening okay is upstairs it's just a warm-up is okay as is now as I was really funny so you busted your warm-up is nice to have what I do have a Scott Antoine on the base there is let out into one of the base we had Darren Engels now this is a here maybe this is this is as the night went on you guys finally started to play so that's what happens when you get super smart people just throw some instruments around their ability I used to play that 20 years ago abandoned our hosting a throwback radio show so badly I really minutes that's awesome I had about a blast doing out of those folks if you're a musician once musician you always wanted to get together and jam 7000 tons of funds I really appreciate to call KJ Bailey Panetta get a minute was that was it was fun that will in his name also Sammy on guitar goodness gracious guy can rip as awesome I love that so yeah because of the incredible troubles really fun doing that go to the mastermind that was awesome when also I do I was on Debbie Potts is the whole athlete podcast cells fund that is really cool as it turns out she's going to be in the mastermind I believe we are discussing interference and entering the whole health in your into after athletics her her podcast is quite interesting it's pretty awesome whole whole athlete great yes it's called the whole athlete Debbie pot so other than that as far as the family goes where that star test season sets, with its talk about oh they go to the startups you have United taxes it's ridiculous don't don't bother standardized test don't go to sleep look it up online is awesome so but everything else is going cool from our standpoint about you diving is good trip to Arizona was terrific great to rekindle with a lot of those great friendships and I keep the business minds alliance that you know you 70 people well but way home you're with me I Slim I found my pocket lost in an uber big shout out to Stefon Huber driver from Phoenix and thank you for overnighting my phone to make is that is that it was nice but I will say I took a break from the phone for a whole today's bad I liked it collected a lot so if you ever feel like yourself get a little overwhelmed the phone on silence and go somewhere else is that today's way would you know how they were talking about what if we go back to Austin for the for another mastermind I think you're looking at hotel more evil think okay I looked up and they got a hold like it's like phone free hotel campus and how well you can just lock it up and put in the sleeping bag so the next sort of take your phone from you so you can just disconnect elastomer went to Jack White concert they had us put our phone so you want take video and you won't take photos wanted him on the stage you have you put I came out with a call to Q bag or something like that but you basically put it in this pouch you keep it think it's fun it's awesome it makes everybody be in the moment oh yeah is really really cool so other things happen I came home and I know if you know this or not but actually do I know you and nobody listeners you may not know this my wife I love the life she likes to run the menagerie at our house so I came home to another new dog thanks for having told Ken about this yet BSA nice Aussie came running down the stairs… That an Aussie and that little I think it is really bad at recognizing specific breeds but regardless the AC is a pretty cool dog 32 years old but apparently his owner lost in my life contacted contacted her she's she's elderly can't I can't keep her so boys of Artie named him about seven different names and were traveling have a feeling that he's he's now a permanent fixture in the speaking of Marie and a podcast and of Wise County taxes if you've ever heard of Ater from Decatur County see allies why your old craps they now podcast up there called wise weekly and Marie was on there just as last week I think on their third ever episode talking about the happenings around Wise County so if you care about that region and are curious about eight or from Decatur did not chicken that's awesome pay for our listeners out there I would like to define menagerie oh yeah sorry about that menagerie a collection of wild animals kept in captivity for exhibition that's what we do Marie is becoming beneficial Del Toro the collector from guardians of the galaxy that's what we want to do and we done with these sweet chickens in Maine if apparently we already are no kill shelter also known as my home no kill shelter yes so then we would like to contribute their animal so that Marie can continue collecting wild animals kept in captivity for exhibition otherwise known as a menagerie to just pretend like you can't take care of anymore and apparently safe at our house while on the spinning network I did give a listen to the rich solution you had talked about it earlier and Gwen Rich is the author of stop complaining she was diagnosed with an incurable breast cancer and she's basely to challenge that entire diagnosis she spreading her own influence of positivity and basically you can create your own good luck it was an awesome show it's Wednesdays live 10 Eastern nine Central on Spinney.com on the spinning network that's the rich solution with gray and rich it is lovely because it tied in so well to what we've learned from the but well with with good health making great food choices etc. but when Winmark was on the show talking about his cancer prognosis me they said that nobody's live he's nine years out he still here is doing great so what episode was a traveling on episode number three look from Mark Semel and Mark Simone and the survivor of cancer so it's really interesting about about the shows at each show has something different that I really like about church say which was your favorite show Mike I can't pick one because each one of the with different some are more emotional somewhere more scientific thinking today were to laugh a lot I think today Robo's gonna bring some laughs there's probably very little very little doubt last thing only now I did all that so were all caught up so Ken was on the corner you want to geek out in some science right now I think we should so always talk about how all health begins and ends in the gut and an article came out just this month out of Texas Christian University TCU what they were looking at is this a linking gut inflammation and how it can actually cause brain inflammation and then the brain inflammation can affect us in ways that possibly we are completely unaware of like decision-making and impulse control so let's give a little background about this and the reason why we brought about trying to heal is that we talk about SEBO a lot small intestinal bacterial overgrowth but given the limitations about how to diagnose that there is some confusion around that we don't really understand how prevalent it is or how many people actually have it but what we do know is that the microbiota or or micro biome which were always talking about desert mojo talk about at all times to look everyday the time of the story on that right or despite Elsa's growth in a way that it shouldn't be or drawing word should not be which is bacterial overgrowth has been linked to inflammation and autoimmune diseases that we do know now our intestines have a tight junction in our brains have one also called the blood brain barrier this is the first time that I have seen an article where they showed mechanistically that the tight junction in the intestine similar to the blood-brain barrier right all may have died and you have an hour talking gut brain and that the two barriers can be very similar just to reset if you're listening in and this is these are new terms for you essentially the barrier the blood brain barrier is there to prevent certain small things from passing over into the brain tissue correct and so those people that have suffered from this have heard of a term called leaky gut right I methodically could bring no that's it it's pretty wild so new evidence showing that intestinal permeability or leaky gut can actually be caused by molecule called zombie will and don't worry about the this science is your part but design you will and is now been shown that it can cause blood brain barrier permeability in other words is only because what you got any calls we could bring this is the first time in articles actually looked at something like this because we've always been trying to discuss that there is this if you have intestinal inflammation or I have been saying this for long time that that is been linked to other problems like anything that can create problems in the brain well quite honestly we talked about Dr. Terry walls but one of the reasons why her wall protocol changing your diet may help is because you stop this inflammatory process and the multiple sclerosis plaques don't form as much so that something to keep in months another's evidence to show that chronic intestinal inflammation has been linked to autism Parkinson's Alzheimer's psychiatric disorders and all the stuff so here's a mechanism of how to it because we have this microbiota got brain access it gets really complex in the brain talks to the micro biome the micro Barnum send signals to the break it could be done to the vagus nerve but can also be done through hormones are archly being released and different inflammatory mediators at all this other stuff bottom line is you need to make sure that you protect your micro biome because it's communicating with your brain and if you have this bios was in the wrong place that intestinal permeability gets a little bit out of control so they're looking at this and they realize that not only will you have information but you can start affecting what's called the HPA axis or the hypothalamus pituitary axis there were showing that when you've got information you have increased cortisol which leads to more information and now we have that model of okay fight or flight all the time follow me here so far yeah I am so far have you got to the study yet they had to do all this background actually explain why they want to do this particular type of study so this increased stress through cortisol in this inflammatory process could be causing a few other things this is kind of like a mini course in the brain got access they theorized that when you have things like this going on not only can you have these diseases overlong. What if you induce an inflammatory response in the gut and how does it affect you in the short term okay so they took 159 people without any prior history of mental illness any prior history of any got issues and then what they did is they injected them with an inflammatory mediator okay meaning, to create gut inflammation actually do something called like a polysaccharide at all like a polysaccharide is the it said the coding of a bacterial cell right so this is the thing that actually leaks through when you have intestinal permeability in the body reacts to it and then that leads to this whole inflammatory process started just to summarize your saying that they use basically an artificial trigger to show that Greg and were going to induce some gut inflammation let's see what happens I'll take it further they used an artificial SEBO trigger also I actually induced how the body responds to bacterial overgrowth will okay and what they showed was pretty wild so what happened is when they injected this it created a subclinical level of inflammation that they could measure by measuring all these different parameters they wanted to know that when you have this inflammatory process it crosses the blood brain barrier meaning now you create a little bit of brain inflammation what do to the immediate thought process it can be good is fascinating what it showed that what they found is that this information even subclinical inflammatory processes in healthy people led to poor decision-making lack of impulse control characterized by lack of focus an inability to delay gratification which is fascinating and they actually show that there was some movement towards somewhat destructive behavior like gambling and things like that even in the short so they should with these people that the low-level inflammatory process kinda leads to some social processes which can lead to a destructive style of life wow that was just a curiosity was Charlie Sheen one of these one of the subjects so Charlie Sheen was actually the the cofounder and the leader of this at Texas Christian University letter he is so anyways I just really wild because basically what they're getting at here is I see this with my patients all the time patients come in and will save man I was perfectly fine and then five years ago I got sick and that I been bloated ever since quite honestly I'm super anxious and depressed I don't really want to be around people so one of the things that they saw was anhedonia were people did not want to socially interact with the had these inflammatory markers up so I have seen firsthand that when I treat people's guts and they get better without trying to and we decreased the neuro- inflammatory process with the CBD that I will have people tell me you think you're just a whole lot better I've always wondered why like this it is at the gut now we realize that the judge creating this inflammatory process I would love to hear from people that if you ever experience anything like that like maybe a cool story after taking out trying to heal and KB MD CBD that maybe do you a fortnight addiction or whatever addiction that you might have gets better hello we can start treating addiction medicine through the gut that's amazing is it – he doesn't even surprise me if it seems like every time I turn around you're going to find that mother nature has an answer as multifaceted just be healthy just slow down the inflammation and what is it that we can do wild how much it ties back to you don't have to eat crazily you don't have to do a bunch of crazy stuff it's just use mother nature polyphenols CBD better diet good exercise get good sleep and suddenly you tell yourself get on the Betty pillars of health it really is there just awesome if you could just know that every single month something cool is going to come to your house so that you could have these things to help you with your pillar of health heal your gut protect your brain get you to sleep well and feels that might be some foreshadowing while who knows maybe maybe you have an answer that sometime soon left ON you know what it such as humans that experiences like that but you have a new dog maybe you know separation anxiety in animals sure there's other things that can actually happen with animals now maybe we have a reason why that's going on also and possibly things like CBD can help animals what they want it we've got less than a minute but here joined the show as we hinted at earlier it's going to be Robo Hendrickson he's got incredible knowledge his company's debt is deftly dedicated to research for better animal health and they do it with a an arm for charity which can make a difference worldwide so little Hendrickson will be here and I think he'll be able to address a lot of that the funny thing is is not only are they interested in is better health they know that so much of the health of those animals including large animals comes through the gut and they're actually willing to add to kind of expand that idea research role vesicles for developers were to dig a little bit go to love my Tommy.com/spoony putting code spooning for this, not trying to absolutely KPMG health.com will see you here at the bottom of the hour and just two minutes if you are trying to quit drinking or doing too many drugs listen to me you don't know me and will never meet I had a problem like you want I drank and used a party a little too much till it got out of control and almost ruined my life I realize I needed help to fix my problem before it totally destroyed me if you tried to fix your drinking and drug problem and you know you can't do it alone you need to call the national treatment advisors they'll immerse you into a 30 day program to replace your old habits with new habits and totally change your life and if you have PPL private health insurance the entire program may be covered fix your problem right now before it gets any worse get clean call now and learn more 800-296-1252 800-296-1252 800-296-1252 800-296-1252 fast-track student loans can get your student loans out of the vault stop any wage garnishments stop collection calls and stop seizure of your tax refund give yourself a break to stop the stress and get your student loan payments down to as little as $25 a month based on what you can afford to pay 800-709-4395 800-709-4395 800-709-4395 800-709-4395 now you can fly anywhere in the world and paid discount prices on your airline tickets flight today to Lundy's harassment to read or anywhere else you want to go and pay a lot less guarantee quality international travel department right now low-cost airlines 800-452-1075 800-452-1075 that's 800-452-1075 okay we are now back for the second half hour episode to neglect a project I married Grigor here with your host Ken Brown and now to my right we got the Robo Hendrickson of Photobucket health as well as well just whole ton of other companies with the Robo hey guys thanks for having me absolutely thanks for driving the whole 22 minutes ago here is like 45 minutes I think total so get a new window snow trail to five minutes as this should take in the tunnel I should should you have enough doctors in a tunnel so either way that Manso full bucket health and with us we start with the you got to get smash factory yeah Dragon yes rock animal health so much of that falls underneath the angles of all your companies I'm busy I'm a partner and most of them/bacterium I'm you know is just my baby but the others on partners and because I found that I'm really not good a whole lot so you surround myself with good people and partner Alonso was exactly how we met means basically setting surrounded by by good folks and that brought together course I will get that in the second but when you're really good friends course at Michael Lovett she is the reason why yeah we met which is awesome so just to take the listers back you may not know little about Robo you grew up in South Dakota you are in rodeo yes and that your dad was a yeah I was of a veterinarian as well now my brother still runs is a lamp clinic all of South Dakota yeah so yeah I'm you know growing up in western South Dakota was a stretch to you know we we we had it dad was not only a practicing veterinarian but the love of his life was ranching so we also had a ranch and so dad not only worked his guts out you know going on calls and pulling calves in the wintertime but then he come home and feed you don't burn the ranch and you'll growing up that was just how we we grew up into my first jobs were scooping out the stalls and cleaning cages and and when I was little boy and so he had to work on this one absolutely amazing are actually the first clinic he launched when when he first got into his meal started his own practice and left the practice he was working for it was in our house our kitchen turn table turned into the operating table and that I got here one of those stories so yeah he he he moved stainless steel big old table in the in the kitchen and the the front entryway porch we had a couple couches that was the waiting room removed my me and my brother out of one room into in with my sister in the back and turned our room into the recovery room yeah so that's we did that in our little barn on the place and turn that into the large animal clinic and then probably live like I know what else I don't remember how long we live like that but I remembered that he moved a double wide mobile home next door with the basement under we moved in there and thought we were in a palace because that was no longer the clinic and that was our house and on and he was in that practice for several years and then he moved to a better location and built a nice practice and it still there today and you know it was sold to a big chain of of clinics in the My brother and my brother started managing after my mom retired she was the she was the bookkeeper accountant nice nice you know customer service skills let me just jump in the really quick so just informed by producer Jeff that solely from the first hour that I had mentioned Linda Snyder is called in from Omaha Nebraska limit you there skillet did you hear me mention your name for our now now now so have real dad I know longer he was just on the story about how he got kicked out of his bedroom to make a recovery room you know you're over there is a radiologist just a nice controlled area you know that I don't know some would not consider a real job either Linda where do a great one of the people that were our guest today is Robo and he worked for over he owns a company called full bucket we got to talk to were to get into this later but they are to do some charitable work and since I met Terry walls as we can you name got brought up a lot and I just thought it be really cool for maybe you explain your experience that what you been going through and what you're hoping to do I laughed out loud now about 21 years old now and I knew I had a genetic charter for my dad and how they did have a big chain and get paid and he and I have a cannot play with I knew I had chronic debilitating. He called my dad heavily against me incarnation or difficulty walking my like catalytic activity or anything like that having a child and to lock hello I need a backhand that claim to be an election and they told me that I end up in about A 40 I'm audit now and let Which is great that they really don't I can't help anyway I am sorry if the heating get family and other people who have me that they may be taken then hit their take a proactive role in trying to heal I let her down the path that his book Mike came to help might have chemo content and to lay his hand and a little bit to call thinking you really made like brown patch like an alert like yeah man, hot dog given it well make the difference in my life started slowly and I can't really just jump into anything I had to make his kind: Clinton Franey and Gary Frei. He had not I like that and things like that then she said to getting into my like getting more and I got frame and having here and I can't think like you all knifing time together I think really hard for me and my knee flight down to the point where other people are like fishing and I are shocked look good I'm getting very wet back that's exactly what you said whenever she first started changing the way that she ate and then she made Linda this is Eric and that's an amazing story that you've you put yourself in that contradictory but talking to Terry she she said the people in believing her Terry actually going to be listed in this director told me that she's trying to set up with University a randomized trial were looking at MS people using just the wall protocol versus traditional MS drugs just comparing that to stewardess so I think it's a I think your huge I think anybody suffering from any chronic neurologic disorder needs to hear your story and I think one of the things that you discovered that you realize that a lot of you don't have access to we I have sponsored your charity for three years in a row to tell people a little bit about what you're trying to do for those with ataxia I think that it really only cover part of what you really me tell you how to prepare a medication that you ship timeshare ABB or getting getting tired of having a wheelchair ramp happy I have a banshee I think I found that there is any financial need in the community and I'm a little bit like how I did that her final MP3 everyone not realizing how much work like companies that are exactly like ship this is what many people help their life. But it be better, I applied because were able to happen out and generate a letter back and filled with many different anything unpacking hand and peek at whatever you need help with make your life better weather if you look at our timeshare origin something like crap I have been where I believe a grandparent and never able to help people go to Nebraska ataxia.org right but back to some animals rose just in the middle of tells about his cool upgrade to a double wide trailer in South Dakota Dakota thank you that's amazing it's crazy how many parallels there are two I know which what you not talked about for you on them on the Mike Cyr Robo but in terms of health for animals health for humans basically if you want to get the most out of your life and your animals like you have to be healthy and absolutely I can fast-track real quick because there's some neat stuff between then and now you know I when I left the ranch try to go to college for little bit delayed really I realize I wasn't very good at that actually winning the Privette yeah that I come home and I'd see my dad working 16 hours a day slogging through the cold alone I don't know I love animals but not like he does show so I you know I bebop dried was rodeo going at that time and I went and got a college scholarship and I wrote you yeah I know and then and then I went on professionally and your bareback rider correct yeah I got a bareback professionally and did a lot of events when I was younger but how to get into will you know when you grow up on a ranch in South Dakota it's not that big of a stretch to say no horse can you you you that's what you do for nighters that you know we didn't have a lot of that going on but yeah you all your friends are in it and your heroes all rodeo cowboy and that was a it was a culture is really what it was it was a community culture thing in that state is very proud of that culture and so you dreamed of being a Phil Moses because shoes and doing that so you know when I was laid up with it for a while and but there was always something you know I was always really interested in other things like I was really an odd man out can I have been my whole life might my buddies listen to country music and note the things that you know when they were in their off time they would be working on spurs or they were training colts and I was drawing you know furniture in a notebook and I was you listen to you Depeche Mode and massive attack and my interests were about design and art and we would travel all over the country and I wanted to go see the museums you know things like that so is living out later and and did you have little or is this over you just the rest of the family I really don't know no I if you did it it wasn't shared with me a whole lot had to come from somewhere but the I always had this spirit for new things and I knew there was something else out there there you I grew up in an area that was little bit close mind I won't say close minor but there are some blinders on their you know it's just disclosure minded right right and it was like my parents were great they were very loving people but they weren't the you know you can do anything that you view the world is your oyster I get that but here's a story so he goes back to okay now if people some of the following is wrong with door kicked we didn't know it even uses saddle also I was thinking about that when when I was on my drive over here remembered something that so when I was in that old house and that it turned it into clinic can move me and my brother and sister into the back and I my very first memory is the one that I was remembering only some on psilocybin or something my first memory was I am I had to be for five years old because we were still in the old house and it would be a hot summer day in out my back the back window was a was a swing set in there was grass this belly hi everyone backing up we didn't know we having launchers it was not no native pastors everywhere so native grass and was really sick and was all around the swingset and I was the window was open and it was hot outside in the inland South Dakota that means it was 70 and and I was looking out the way I remember looking out the window in the Whippoorwill's were were singing and I know if you've ever heard a whippoorwill saying but that's what made me look out the window and it was blazing hot skies were blue blue blue just a few clouds and I was overcome with this unbelievable feeling I had no idea what was knows little boy but I'm kinda getting like choked up thinking about that feeling it when all over my body and it filled my heart and my soul and I had no idea what it was but it was about the glorious mess of life like how beautiful it was the sound and smell in the view but it was also about the future like I knew your four yeah I knew there was a future coming right and that I know what it was but it was for leg get ready go on expedition and you're really really excited before you go you know it's the anticipation and it just took me over I remember that that moment and I have had that I used to have that moment a lot it would get so excited and I would know so cool was an event happen or even if it's bad it's going to be coolest life and it didn't scare me it just filled me with like love and and I don't like it even tingled and over the years it's become less and less and less you know as you get older you think it's less and less just the experiences you have and you change you know you you go from seeing the future as this amazing I'm going to go to Mars to go see the universe two no watching my dad die just a few weeks ago and you realize though there is that point my life there was no and that was really ironic is it not long after that I actually got obsessed over death like it scared me so bad I was laying in bed tonight I was thinking shift ends I don't that's not good wanted and you know it was you can remember so clearly Brink is what you do is you painted a picture that story I knew exactly what was going on that is so embedded in the printed and you yeah that's one thing what you think we have less of it because you're describing it to a point where I think you can go back to that whenever you want when when you when you have that type that's that neurolinguistic programming type thing you can trigger Aiken I wanted to find out what a whippoorwill sounded like okay I have I sleep so that's going on that get you to look you that you all hope yeah and I'm sorry to hear about your father a few weeks ago now you're sitting around going this is but you can recant that story so vividly that that is you that is actually you this is just I think you have the ability to go back to hello and I are other angry you know you get you you know the perils of life the ups and downs and the experiences slowly come to Calais you mean and I don't mean that in the we know a physical way like calluses on my hands from just doing work you know is as a protective nature it's therefore get calluses for reason I think that's part of your physical makeup to that you you grow calluses visit you know mentally psychologically to protect yourself and to you know as you go through life without question yeah absolutely and when you're when your kids are it's often very very thin and as you get older it's thicker and harder and it's to prepare you or maybe I don't know but yeah I do when I get the opportunity think back on on those memories that it does like I said on my way over here got goosebumps thinking about the whippoorwill that the grass blowing in the future and but I think I was lucky to have that moment and and pay attention to it because it really change me and the people I was surrounded with and that's why was different was that I was a dreamer really if you want to call that that's really what it was I was a big dreamer and and so I was always dreaming should and I like to write it down and elected notes might be poetry one day it might be aggressive furniture houses or inventions I have just stacks of notebooks over the years inventions and so home of fast-forward I was actually rodeo going and I think it was in Colorado or Arkansas somewhere and I Met a bull rider and he him and I and a couple of the guys stayed up at a hotel because it's what you do you thereby shacks up safe journey and you won one room in 20 guys and I guess so so so we would we were staying up and play music and writing songs and talking in and he somehow everybody's got past I was just him and I and we were sharing those stories about he was an artist and he would draw on very very very creative Dennis was amazing and soon as I heard that it ran out to the van and grab my stack of notebooks and brought him his arm been 21 two somewhere in there mind somewhere in there was it was it was I tried college I kicked out if the road I was just doing no construction and Brody owing and working ranches whatever I could to make a living picture, worthless as a employee when you're rodeo so so II I was somewhere along there and it was at that you know were still kids basically and and I showed them all the stuff and he goes man you you should be a creative director at an agency oh what out of what you have no idea you know what that was all me I never put it together like I did your watch commercials and I listen to my radio but I didn't know there was actually job applying just behind it I just had this vision of like you the next day at the rodeo competition on a bareback agency so so I I'd won a scholarship actually no I had one scholarship I'd gotten offer to go to this little junior college in Kansas in the Coach Lucy was good enough to offer me a scholarship to type my grades and I had actually work my way back up to work it could be collegially sure and and so I did I went to this'll junior-college and got my grades up and then they competed the second year note did good enough that that I won a scholarship at the national college finals and I could kinda use it anywhere wanted to because of the national you know program and by that time no I knew I wanted to kinda what I wanted him to go into some sort of your creative career there's only two colleges in the states that have a rodeo program because you need to go use a rodeo scholarship somewhere whatever rodeo program and no design marketing and you know was sub San Luis Obispo California and Hayes Kansas and so I went out and toward the Cal poly out there in California and for week I stayed with guys were on the team out there and all man the pretty girls in the sunshine and beaches and I was this is is where I'm going till I found out what it cost to you know my scholarship was good for books tuition stuff like that but not not food not only expend as I will ship myself what himself you paid $600 a month and there's five of you living in the shoebox notice or pay attention to what is in causes and I went to Hayes dances that were they had a brew exit route letter program in Hayes and it was a great program and went there and I different courses and slowly started to work in the graphic design and things like that and so then then when I was still rodeo on and I left there and went to Cheyenne frontier days and I tore my knee out and was dating this girl was your first major is this whole time you're talking about no I want to go into that host competition just banged I read for knee surgeries for shoulder surgeries and how many broken bones but that the died I tore my knee out in in Cheyenne and was dating this girl that was living in Texas okay so I went was checked up with her laying on the couch my knee up she is you need a damn job I word my knee you know my knees all bunged up Boyd only done physical labor in no work to us was right and Coulter swinging a hammer pouring concrete and you know and she said all menu you can you know how to design and advertising stuff yeah I forgot about that because when I left college I Jaswant Rhody on so that started the process of me working for an magazine laying out ads in the back of the magazine change my trajectory my life and a whole new chapter and give up my boots and spurs and bought black advertising close in a Range Rover became a Duchamp is a perfect segue working alone old and that was was awesome I was totally drawn in a hammer like that usually so well just a reset we are coming up at the end of the half hour but Robert Hendrickson here with us basically this is an incredible journey of how he took inspiration from his childhood great parents they cared a lot about him gave him lots of direction in terms of what it is you need to do to achieve something he just chose a different path and I cannot wait the next hour to dig into what that path looks like now and how it's helping people around the world around the world so quick to demand as Mooney.com there's plenty of great shows on the lineup in a course if you want to check in with some KB MD CBD go to KB MD health.com that's K BMD health.com will be back in about four minutes to finish our last hour with Rollo Hendrickson of full bucket season this is the only 24 hour take anywhere platforms dedicated to food and fun clear spoony this hour from Townhall.com, Wall Street has opened sharply lower this morning with trade jitters continuing to trouble the market both here at home and abroad US China trade talks to resume later today Chinese trade negotiators are back here in the nation's capital for more trade talks and this time there staring at a Friday deadline and the possibility of higher tariffs Pres. Trump has threatened to increase tariffs to 25% on some $200 billion of Chinese goods unless a deal is reached that's White House correspondent Greg Clugston Sen. Bernie Sanders and Representative Alexandria LEO Cortez proposing new regulations on banks is to prominent anti-Was making a point of Facebook live stream Sanders describes himself as a democratic socialist because you Cortez known to buddy for her radical proposals like the green new deal their proposals are likely to dispel this criticism from Majority Leader Mitch McConnell Democrats I'm determined to make the current wave of prosperity and economic opportunity short-lived contrast he says to the Republicans Pro opportunity progrowth agenda by noon Capitol Hill VP Penn says the trust administration's had it with activist judges federal district courts issuing rulings blocking national policies and our administration will seek opportunities to put this very question before the Supreme Court to ensure that decisions affecting every American are made either by those elected to represent the American people or by the highest court in the land North Korea Haddad again launching a couple of suspected short range missiles of this second launch in less than a week and on Wall Street the cabbage is all down more than 1% right now the Dow is off 319 points the S&P down 35 the NASDAQ 122 lower part of the story said Townhall.com never forgotten apparel is more than just a premium women's and men's clothing line it's a movement to remind us to wear American-made and serve those who serve us our heroes never forgotten apparel gives 20% of their total sales to nonprofits that support homeless veterans and off-duty firefighters and 50% to individual veterans and firefighters in need nationwide checkout never forgotten apparel.com use promo code Matt and ATT and get 15% off your purchase got an old car you can donate it whether it's running or not to the United breast cancer foundation and save a life they'll even come and pick it up for free the United breast cancer foundation has saved hundreds of women's lives through their free or low-cost breast screening exams but now they need your help the United breast cancer foundation wants to save more lives through early detection by offering women free or low-cost breast screening exams in donating your old car SUV or truck whether it's running or not helps pay for them plus you get a charitable tax deduction help the United breast cancer foundation save lives by donating your old car SUV or truck call now for free pickup 800-245-0823 800-245-0823 800-245-0823 all right now that number again is 800-245-0823 Dr. Kim Brown here a host of project with my cohost Eric Rieger I've seen in my practice that upfront is a whole lot more than just the bloating product yes it is a whole lot more than just exploding because the polyphenols if you find in Alicante what are some of these polyphenols these polyphenols help you have more energy and polyphenols are great that sounds like a hellhole more people than just loading go to love my family.com/welcome back is the second hour of project episode number 10 we are joined on this so with the awesome storyteller Rober Hendrickson of Photobucket health click reset study.com what's it like this and lots of great great shows up and down the playlist and of course you can always check out live broadcasts of gut check project every Thursday 10 Eastern nine central the course is split to support the program love my tummy.com/spoony love my tummy.com/spooning pickup Sumatran teal save some money and I were joined by Robert Henderson today who may be a little interested in good health for animals just like we offer humans absolutely were where we left we just left off your on the couch girlfriend basis that you need to go get a job and didn't Texas right so just talking Fort Worth Geiser was we were living in Botta little 16 foot what long mobile home and drag it out of the mud Burlison ticket Aubrey oh and yeah North Northeast lived there was little trailer park out there set it up in started fixing it up and that was my first fixer-upper house isolation made money selves to ice is a bad so that was I think we lived there a year you're in half and and again so I I consider transition from the rodeo guide to the ad guy I got a job work unit one there is little tweak there that's kind of interesting is that growing up in South Dakota and on ranches in the light of 9 to 5 cubicle job scared the ship out of me very inspiring know you you you think I got it like prison who would do that then and so when she said you need a job you know how to do design and advertising and so I I got she gave me newspaper I found this job working for this magazine some graphic design layout ads in the back amazing so I was a sub magazine player feel like was that no animal magazine or know how it was that there was a conflict of study breaks magazine college publication is based out of Austin they had a UMT version and it said its franchise to a bunch of different angle and so start out just a graphic designer there and you know computers were being used it was laborious process Tobit it was no longer doing Ruby lifting all that stuff but you're laying out magazines and computer Mac and so that was quite experience is 93-ish forests and also Mac was about as big room in one sense of power absolutely I kinda cussed myself because we had for five of them in the office there in Denton I bet there was signature to on some of them inside because they were some of the very first you know Max Shipton but I went to work in laying out these little ads in the in a business owners and come in and sit down with me and we together we can come up with the ad you not be like the size of a business card we spent an hour trying to come up with copy and no offer and I freaking loved it I just as the first job that didn't bore me I would work 16 hours a day just literally look up all shed it's midnight is fastening so some people would view that all would be like prison but your you are free because you're in your own head first time I could actually use it was the first time I use my brain to make money was much money it was making ship but it I was getting paid yeah think I like concept so back to you know that started and then when I*get better and better or I started doing some freelance work around Metroplex and four different ad agencies and I would just do little add stuff layouts and things and then I finally got kind of more of a full-time position at an agency in Fort Worth with a couple ladies and and I got along with one of the partners very very well and I started developing my craft getting better at it and I had a strategic mind I've always never been a really good designer but I love design so I've worked at it very hard I wasn't talented but I have a passion for but I naturally took to strategy but I naturally took to position the brand doing something with that and so she knew you just elaborate on that little bit so your urine ad person but when you say strategies like you already seen the buyer journey yeah I just fall into place in my mind and because I was a dreamer I could manifest the future with it and see what was going to be someday it just immediately, like I know this can be this I can picture the store employee knows that the customers there and everything been looking what you know the experience and but the and we were selling ads these companies would come doesn't want to slap lipstick on a pig and then say we want you to do new branding no designer Stover so we would but the whole time it was frustrating because I knew the products sucked and I knew that the customer service department was you know crap and I knew everything inside is broken but the we they want us to make the façade look good and it is very frustrating and so I started to develop like programs and sessions on how to teach them that if you fix the inside first that the outside will take care of itself right and we actually know when I became I work my way up to creative director and then and then one of the ladies and I became partners we started to our own agency and an group and we we did a really good job we we planted Sony electronics and Blockbuster and I helped launch XM satellite radio and we had some great clients and it was a lot of fun working in that agency business in the 90s to thousands and I was pretty pretty while we had a great office in Fort Worth and lots of cool parties and this was creative yet yeah so and my partner I guess the biggest part of that was the first exposure to having a very very calm competent partner that offset my weaknesses which there's a lot slight yeah I'm I'm a weak structure I need a lot of support so gender was a brilliant smart you know wasn't never went to college but she was classy which means she knew when to cuss and not sheep cuss properly but she was self-made and she was cheap you know basically handled everything but the creative and strategy should just let me have the and she appreciated what I did and we got along very well and through the agency in an I learned so much and I was trying to teach these companies you know we were selling these strategy sessions like a brand speak and a few others and bits and pieces and parts but not really buy into the whole methodology they wouldn't do the whole thing and and so she wanted to retire and and I thought that you know I could and this was when the agency business was really taken a tanker you know in the late 2002 laptop computer started taking over our business because now people could lay out their own stuff and do their own design team with Photoshop and became much easier for the general public can and so you know we luckily we were able to exit that business and I kept the digital alarm and worked in building websites and stuff up until 2009 and Ben was didn't like it close just to mass that did that fulfill the same creative blowdown with the other with no because by then it didn't didn't didn't you know it it did but like I said we get calloused I about stepped into that role we did some really neat stuff and back then you know we're you know it cost you $300,000 get a website built by us but yeah Laurent well was because everything was hard I could get it done for 500 now she's coming they would charge company's outrageous amounts it had to be much harder because it was hard I was because I had to hire guys that were they came from ARPANET now to help develop ARPANET that so we had to hire to help you know to do the programming on the websites is there wasn't tools is all you had to write code it's all everything Rocco data and in so you know the the technical aspect really because it was new I'm curious I was ate up with it at first but once I got over that I was like okay code is boring kind of mean it's not boring but it to get good got boring for me and doing Google AdWords programs back then which is what we also did after a while I realized a lot of spreadsheets and so sorry you know I sold my part to my partner and and try to transition and some of things I was doing some consulting work for different companies pay the bills my wife contracted chronic Lyme disease or didn't contract she'd been finally diagnosed after three or four years of trying to figure out what was wrong and we had two babies and lata should happen in a short amount of time that really guided me and and I was really like I didn't know how to handle this kind of situation it was just in August thinking negatively and was scared you know I'd never had responsibility before in the wake up when the two freaking kids and a wife and only can it do this and one day so I did I didn't know what I wanted to do I didn't I was interested in a lot of things I don't know what I want to do I don't Fisher hobby per se but I knew what I didn't want to do so I sat down not try to make this fast as I want to talk about full bucket we do have another half-hour so you know I like it when they hear you now to shut me up so no I think the beauty of your brain as you paint a very convincing picture so you're a good storyteller this is this is the campfire effect going on right here I'm just I enjoy the story like I moved from sent from South Dakota with you very well if we are having cocktails that he would be better for you like not get sidetracked next Sunday for cocktails. Yes sir silicide and decriminalized but I love you guys told me that I heard you know Chip bigger said that it lost and you guys I came in holy crap now it's amazing this is a very close vote I'm very excited so so the I didn't know what I wanted to do and was very frustrating and I was consulting for some private equity companies to pay her bills and and was very I was kind of desperate way I was well I I've missed a little part where I partnered up with the wrong person after left the web buzzer I tried to launch a niche advertising network online network at that time Google ad ad since in Google AdWords what really keyed in very well with the algorithms and the targeting and so there was a lot of opportunity to create niche ad networks there were all online but aligning people in partnered up with a guy that I didn't know that well but had what I needed which was a development team started sinking money into that and the partnership we didn't have the same ethics of counseling with the same and so it went belly up and Charlotte had basically and… While you're still you got the kids the wire is not a good day my son when we started it was really taking off and we were going to make a lot of money and and but that's why that's why I have this belief now that the people you work with this way more important than what you're doing way more important than the ideas is it's nice if it's a good idea it's better if it's a great idea but they're both irrelevant if the people you're working with her ship so anyhow so took a nosedive try to regroup very frustrated you know feeling worthless but knew that okay other people are here I didn't know what I wanted to do and I was very freshly that so one morning I woke up and I together no pattern I should write down what I don't like to do and I just started writing what things do I not like about working business and whatever start a fillets pages there's a lot of things that you that you don't like if you really start looking into that experience take you into a more negative place because that could that could go to a rabbit hole in my brain renders like holy cow I don't like a lot of what we know you know it really didn't it was a little bit cathartic because you know that floats around in you anyways and all day your little bit bombarded by it pain being being being but writing it down and actually looking at it on all yeah I don't don't like it when somebody comes in and you know makes me stop what I'm doing and do something else sounds like a simple thing but I was in the what I was doing and now you're trumping my I hated that so it was cathartic to see it on paper know that's why you get during the day I get that little is a somebody stop me from doing what I was working on your heart as you get into a flow's yeah and then somebody interrupts that you have to work your way back into that flow state you down so you know at the end of that cannot by the way I didn't have any like direction I was doing this and so I start writing all things of like and then I realize at the end of five pages and hundreds of things I went back to it and said all right will a lot of these are very similar the these are they all sound different are there but there really fall under one bucket sure diesel fund this bucket they all have the same kind of that the cause itself these are all symptoms of cause itself was kind of the same overarching I do not but I just realize they were they were similar so I put them in their own buckets and I ended up with like eight buckets and and so I had eight verticals that these are things that I don't like with you know being told what to do you know working on my own schedule all these things essentially was you know I don't want to work for somebody else well and then there was another one about I don't want to work on things that don't have inherent value for humanity and for me and make me feel good and I wanted things that might girls would be proud that dad working on those things and I wanted something I wanted to have products that Steve and served well lets you know that all fall under no a bucket and so when I was done I had these eight core things and should others flip one of work for somebody else be my own us right if if I don't want you know my life I don't want what I do to be I have no value for society for me or for my family then I need to have something that does and so on so forth and I had eight things and wrote those on a piece of paper Nicole my eight manifestoes and immediately coming within heartbeat whole bunch of stuff made sense my life I had a couple of opportunities that I've been dragging my feet on and immediately I realize why was dragging my feet they didn't meet these criteria yeah because I knew I still didn't know what I wanted to do but if it had these eight things what view I want to be happy if if if it meets these criteria I'll be happy no matter what it is but then all of a sudden two things happen one is I realized the opportunities I was taken advantage of was because they didn't meet those criteria in my internal system was dragging its feet and it also opened up other opportunities I couldn't even see is now I had this lens are looking glass that that I could look through and I could see so much more using that and remember Jody was in the kitchen and I was at the table and this all happen and I said you know why I'm enjoying my feet on that offer with the private equity. Come on board she said no I said is it only meets one of these like I could make a lot of money as a runway is what I called runway not that I want to be rich but if I'm to put energy into something I want to get energy back and that's part of the energy partly the energy is no though the purpose stuff but also as the monetary aspect to make and improve my life but also exponentially expand then we met that one it didn't need any of the others she goes okay and to begin the work you know those two young veterinarians that I've been consulting the last little bit they meet seven of the eight innovate your consulting for them well they had they had started making their both extremely good veterinarians very well known in the equine industry but they are also small animal to but very well known in the equine industry andand they had developed this is where it will tie into all of this is that they actually were struggling with diarrhea in their patients and there wasn't a good all-natural alternative to help mitigate that interesting and in a very successful way and and so this would when they started making their product they note experimenting is like in mid to 2005 six someone there and they rob Dr. Rob Franklin was he's up there both brilliant smart and robs one of those kind of people who can research and really extract things and he's he's insanely good at that and so he was doing a lot of research about probiotic use in humans in there was there's a lot of misinformation about probiotics effect probiotics are really Messerli a thing like it's not like that's a probiotic it's how you use it use a lot of different things but the way you use it means it's a probiotic anyhow so he'd been doing a lot of research and they they came upon a novel solution that you know the at the current time there were probiotics in the market in the animal healthcare side but they were strains it had never been proven to work they were way way under concentrated they bubble bubble law so he he he used his mind to create a very you know it was all about them the various ingredients they all had to be there not just a probiotic but Anita almost like a caring agent to do this and it needed this to do this so it was a formula that he put together and was messing around with in his clinics I just Messing with it all of a sudden diarrhea stop and was healthy stop it wasn't like he wasn't plugging anything up the body was healing itself getting it back on its feet they started using it than their colleagues wanted some so they started in the the college are some of the best equine vet so that started spreading next you know they had a business that they started out of their garage shipping boxes and you know for four years they did this but they weren't really growing they just sort of peaked all where they started and they want some help they want to figure how can we take this the market so friend of a friend introduced us I said yep I love to help and so we met had couple of really deep dive sessions and I did discovery where ID dig all the stuff out from is very personal like I want to know you personally and I was sitting at the cuff to Vanessa Gillis to young veterinarians and working with they meet 78 Jody goes which one don't the meaning of the runway go the more supplement market is small especially in the veterinary martyrdom it's not very big and she does could it be I'll I mean if we expanded in the cats and maybe livestock and other areas Josie think they'll have you and I don't know so I called Keith on the phone and I got a I don't want to be a consultant want to be partner you what we just talked about you yesterday that's awesome that's cool and we your partners but confessing use the word looking glass and to me I need to he saw you at four years old looking through the window at that swing and you went back to your roots to veterinary yeah not funny yeah I'm full-circle then now tell you next round it felt like putting on a pair of well worn sauce actively that of the half-hour road of next half-hour is altogether Jim Brown here hosts of check project with Lycos Eric Rieger Eric Regency and mojo guys over there and overhears Billy talking about 20 over bloating I've seen in my practice that I'm trying to is a whole lot more than just a floating product yes it does a whole lot more than just fix voting because of the polyphenols that you find keen on trying to get your exactly right the polyphenols on those molecules we find in the Mediterranean it makes vegetables and fruit very colorful polyphenols beware these polyphenols actually stop and nation help you have more energy thinking have you antiaging and polyphenols are great athletes sounds like a hellhole more people than just loading tell me how it is taking out front if you want to go so 2002 capsules three times a day you are exploding just want to polyphenol intake every day they will work for you to love my tummies.com/take the pain out of ordering your diabetic testing supplies with diet Thrive diatribe ships the testing supplies you need directly to you when you need them best of all with plans starting as low as eight dollars a month diatribe is probably going to cost you less than what you're paying today thrive is so convinced that you love their service they're offering your first month of supplies three simply type the Kodak DOC and check out diet Thrive.com that's DIA Thrive.com are you tired of high cable TV rates sign up for dish today and get a $500 bonus offer while supplies last blahs lock in your price for two years guaranteed call American – your dish authorized retailer now 800-570-6630 800-570-6630 – 800-570-6630 authors required critical occasion 20 from early termination fee any automakers friction supply call for details about the jazz music you like that so what I can for the last half-hour on the getaways anytime because I'm come sit on the edge of my seat just because of how familiar this story sounds to me even though, never heard but anyway problem continue I must say that I like my voice and this microphone yeah that late-night girl with that was that guy that the late-night show coast-to-coast all about us Farmville Bill Montville Mac go Mac Bill Mexico don't remember that restricted the charter yeah Dag actually I have a relationship with Bill my partner Sandra Newberg dear friends and she she got him on XM satellite radio nicely got him to move from note the traditional radio over indexing she did the contract she did the negotiations so I swim in his pool with them when I know that I concocted this row Hendrickson he swims in bill next to us here long time ago and somehow that led to some amazing honestly personal stories about how ultimately you got full bucket as well as some other companies so conflict of the website this is really cool I didn't know we could talk hours just on this one company this is really cool which one is whole budget yeah so so we we all got together man Robin Keith got together and again so here was this my life this was in 2009 10 2010 11 we actually so they had a company called stellar Mark they had two products they had up a paste that was a very high concentrated product and and they had a a powder did you put on feed and just for courses it was for the help mitigate the diarrhea and loose stool and things like that so they have these products they were very good they worked and we met they been trying to get going for about four years later they had it going they they sort of capped out so when we sat down and had you know kicked it off again wheat wheat shut the company down because one of the core aspects of us coming together and doing this together was that we didn't want to just have a business that sold stuff you know we didn't want to just have a a company that sold you nutraceuticals we wanted to have a business that meant something on a whole different level and we had read all three of us had read like Makowski's start something that matters which is a book about how he started Tom's shoes he and his journey with that and note that really resonated with me but it both of them are Rob and Keith are big readers they'd read it and we talk a lot about it like that's that's the beauty that there there was something there Robin Keith had been going on these veterinary without borders type trips to Mexico and the use their skills to do some simple veterinary care in and help the people are down there but it was all it's all part of a nonprofit organization and it really that it it was awesome for them to use their skills to help people with it right that really really really needed is a Beulah don't have access to any kind healthcare and in their animals and but so they were doing these trips and working on donkey sources meals which is called the working check would Oracle working horse and the working horse build builds nations we built America with the horse and the mule in the in the draft horse that's that's what it's how we built train tracks and streets and everything way back when we were developing nation and people were poor and you could feed a horse but you know and so these countries these communities that's the the hard-working horses there everything the minister pickup truck in their plow in their tractor and in our halls the water and the kids in the in the you know the grain from the fields everything in their highly malnourished because the people they don't know much about nutrition at all in their way overworked they don't get enough energy food and it's pretty deplorable these animals are so important to them but they don't really know how to take care of them properly if there with them and of the work all day and they throw a bunch of corn husks at night for food or sometimes you know the grass might be belly deep and on the side of the mountains of Guatemala grass looks beautiful but they are on the side of volcanoes which spews ash for the last millions of years soils deplete of all kinds of nutrients serenely grasp there's no washing there's no nutrient so they got no bone problems and foot problems and teeth problems and it's so they need help and we wanted to launch a company that didn't write a damn check at the end of the year as a donation we wanted to create this was the idea was we wanted to create a for-profit business selling really awesome products that customers would love and that would fuel us being able to help the working horses thus the families in these poor communities also like up the recycle engine or a physical the difference engine work one feeds the other in a way that the bigger our company grew the bigger are giving would get and it would just they would just be synergistic with each other it was not going to be a pay we want to donate it's a it's part of our fabric it was always meant to be that way because it requires more than just money basically left educate right: it was sort of like having two companies in a way because minutes logistically I certainly about the actual work we do down there it's it will blow your mind are you still going down personally and doing stuff absolutely no I wouldn't mean we mean that if that's all I was doing I be very happy and were getting there you know the group got some really great people on board now managers in place that's taken a lot of the load off of us and were able to do more and more with the giving program and its growing even more so we're looking at some really exciting things come for but the very beginning back then you know we just had that idea and so the three of us were sorta like a three legged stool Rob Rob's certainly key certainly and I'm a certain way and it sort of seem like it fit and is proven to be that way so we we shut down their company and we launched one called animal stewards international and we knew that was gonna be a house of brands I some nailed out Scott how I want the brand structure will and will stewards the holding company, like Johnson & Johnson and then the first brand will be full bucket we renamed that their company that their product line full bucket because I thought it was a cool play on every animal should have a full bucket you know and and design the brand identity and then we we started developing a few more products and then Rob is in charge of the actual giving program and so he aligned with some nonprofit organizations and we started going down to Mexico this is 2011 and so we take our time we basically have a one-for-one program just like Tom shoes for every dose of product we sell we give to these animals need no it's way beyond that we actually go down and we do we work with individuals in those communities to teach them how to trim their feet and float teeth and we've we've done some micro financing or we get give the young guys the tools to build a deck as we do not want to be what's called toxic charity we don't want to go down there and have welfare that's why hate it when people say were its omission it's not a mission trip is not a charity that's welfare and I grew up next to the reservation and I know welfare can do to got the community of its ambition and you have to be very careful so, stop you but just real quick for the listeners who may not know if I may be incorrect or too many flow T-20 veterinary posting basically using a file right to make sure to see the dental health of the horse can break down the food because if I send malnourished and they can have really bad teacher exert you can fix a major skinny bad horse with axing their teeth because you you look at the mouth and its it's awful it looks just like when there Sharp and their scattered everywhere and you know some resources have a tooth it's going up every time the vita goes up into the soft tissue of the you know the pallet and is just worn a hole through all way into the nasal cavity oh and seagoing and you fix those teeth and now they can actually eat properly without living in misery and that's yeah that's what we call floating teeth then we trim feet the hooves are all in terrible shape and get them trimmed up so they can travel better they break didn't break down over them now have you been able to take some of his people he been working for a long time and are they self-sufficient now do you have areas of places you go absolutely hello hello hello gathers areas where you know I remember three or four years ago we were in a village in which we work with University Guatemala and their veterinary program and so we bring one of our our goals not only was to help the working horses and the people that rely on them was also to create a bridge for others to join us we wanted to create a working out belaying this platform down we wanted to create a bridge for other veterinarians to be able to go and experience and use their talents to do this we want to create a bridge for the students that students in Guatemala to be able to come up and experience that Mary worked in the United States which is the best in the world and and in and create a synergy between it all and it's happening and so I guess we we were very conscientious of replacing you know because we going to these communities and we do this work will then no veterinarian can go in and you have a business they were never able to begin focus these are subsistent farmers don't have much money but they have some when I got asked you? How did how do you see I mean how do you survive being a farmer generation to generation and not have learned the techniques to keep your working animal I think that over time the food to the table when I first came back I I I wrote about that Easter blog a lot back then and I called it you know I I have not yet come down from that mountain and I'm going out for clamp to even think about it but was my first trip there in working I remember thinking you people been living with these animals for 3000 years you don't how to trim their feet and you don't know how to really feed him or anything and it took me a couple of years of going and being there in these are wonderful people these are these these villages are ever the kids are loving and coming out I going other details about some of these villages the orphan rate is off the charts because the dads leave and and go north to work and there's a village full of women and children and they are everywhere and they don't have any father figures and so they just glom on us if we show them attention and love and they just other so thirsty for so the forgot you asked me a question about the thousands of years so what it is it's it's culture it's all culture it's it's a long-standing chain of I use the word ignorance because it doesn't mean they're stupid it just means that I know I don't know their underwear and you have to understand that it's eroding down there because the for years you grew up in a village it's hard to get to another village you don't have phones and the Internet and your chatting with people everywhere else when you're in your village and once in a while someone new commander once in a while things happen so for thousand years you were pretty secluded and and there wasn't that you know here we are wearing the most innovative company ever are a country ever start we pioneered and started a new you know type of economy and political system men were built on innovation in this country we resolve problems inventions and we think that way if something is broken were always get everyone stinking like how I fix that I like make improve that not there assist not their culture the culture is this is the way it's done he thinks of the natural catalyst, leaves with the the males also having to leave to go get work to send back money because they can't teach the trade and maybe they happen to pick up even a little bit to me what we have here is generation to building upon what your father did what your grandfather did and when you're gone within your psyche since women and children they don't have the same tradesman ship passed down from generation yeah definitely that and no woman like I said I grew up in South Dakota and me we had a culture sort like that you know me and I can't say that well in different because you were talking about how you was always the odd man out but you're the odd man out in such a great way thinking well there's some way sell always have and that that creative thought that you that you stuck with this entire time so that you were then able to channel that and help these people so you say come dump them out your time at the blog you said you'd come down first trip it was just so powerful because we we went to Mexico and we were up in these villages were 11,000 feet you know and there was a moment you not been there but I was kinda numb you know you your seeing it all and and I was thinking to myself you know it really had hit me like it was sort like a dream I was there I knew that we were working on these animals on either of these these people were in no were needing our help they don't have access to those things here we are helping them out and out of the fields like the middle of the week and I'd been there for a few days no sir to put it all together and out of the field came the a bunch of these kids and they were brothers and sisters and they were orphans and they had a donkey with them they were pulling his donkey and the oldest daughter was sort of in charge of the family right she is in charge of the I think there was five of altogether the the youngest the baby she was carrying a baby that was her you know her sister baby had to be maybe nine months and it's hard to tell their stunted growth you know and there'll do small people file I have a hard time gauge their age but as a baby and they're all dirty and they were shoeless and they were there close were just tatters and traditional can address but just bore out tattered and and the oldest girl was probably nine and she's in charge she's in charge dad Ed something happened to dad cartels whatever he was gone and mom died and she brought was bringing this donkey and she's now nine taken care of the family home going out the fields with the donkey how could the other the siblings at play in the dirt they lived they live between two houses in the sole alleyway thing wasn't houses don't get me wrong these are cinderblocks with them 10 over the top you know their domiciles but they're not houses and they live between two and they came out of the field and there's a I have a photo off to dig up of me note the little one I was clean your face up everything and the close word you know they look like close it might've been brought by the Salvation Army or something you know they were some of the close he had on were two little hat a little sweater and things didn't look like they were handmade so I'm sure they were had gotten them through some sort of term charitable deal they were just Remy wore out sure you know they've been wearing them sometime in Washington and that's that's the moment that it stab my heart and finished up the work that week and then we flew home and when when I got home my wife and all a bunch of our friends were in Fort Worth for this big some big event going on in town and was a parties and and it was all like all over town it was some sort of big thing and so I went there and everybody's dressed up and in on I just get off this airplane I'm still kinda grubby him you know I'm I'm still in my work close but I just went straight there is you know and there was surrounded by Access crazy excess opulence almost young people are having fun doing in there and they're completely unaware of what I just experienced I was just I was sitting there it was a flip-flop so like I said before I was when I was there I was sort of like an outsider and I was sort of felt like I was looking at everything through a window until like those kids and then I was present and I got it I go back and I met this downtown Fort Worth and I'm looking through a window like this isn't real I felt so removed and I said still in come down from the mountain so I got over that enough eventually but that was that that made me understand the the reason we did we were doing and purpose did you immediately talk to your wife and kids about the you hold inside it took me a little while you know I would give them snippets until little bit you know but as time went by get more and more you know involved with that they haven't been with me yet I'm I want to go with me we quit going to Mexico only go to Guatemalan Nicaragua sundress wherever it's safe enough but mostly Guatemala we have kind of a headquarters in Guatemala and our program is expanding their exponentially in and a lot of the vet students that were on her first few trips have now become, part of our family and they've been up to vectors two of my peer right now doing internships in Texas and the go back down and be a big part of our program down there and help us manage it down there but together program continues to grow and it's really just clarify so full bucket also pays for that they pay for the travel and do you like that yeah that's so cool yes of the then we partner up with with different groups that help you know there's actually that there is a program that is called the Echo turn initiative that sort of up to veterinarian program and we learned a lot from them they were really helpful in the beginning but those are all donation based programs and the only way that they can continue is but you know by going out begging for money and getting funds continual basis and you know we we didn't want that we were entrepreneurs I get that and I very much appreciate that but we where entrepreneurs and working to break Chip working at fix stuff when it needs fixed we don't want to go through committees we we ran into a lot of really can we just do this and like yet will working to bring that up at the next committee and maybe next year will roll it out relates to all of us took the morning and so you know we slowly growing our program more and more to be Morris just by ourselves because that of that mentality has nothing to do with everyone's doing trying to do good were very keyed in on not creating toxic charity not using welfare trying to work with communities try to figure out a way that they can all be sustainable nutrition problem asking to be a tough one educations helping a lot and we've got people that are helping working on like storing feed in the winter time teaching them how to soar feed during the incident really wintertime at the offseasons the rainy seasons which they you know preparing for that will help a lot so were trying to figure out ways that we can do that but ultimately you know like those nutrients that are in the soil will always have to replace so sweet the product that we we distribute down there is made in countries that we create jobs and factories in these countries are yellow that we don't own them the factories we we found like feed mills and we we buy the ingredients and we have their people make the product for us and and then we distributed in the country try to keep as much economic growth there as we can fantastic I think that is so cool and then just really quick when you compare that to what you would consider a toxic charity of the toxic charity mentality what you mean by that will mean by that enforceable there's a book called toxic charity it's not only kind of our Bible but it's a really well-written book when the guy did a great job but is about it's it's not replacing what can be sustainable so if like I said if if if we teach the young men in the community how to trim the feet and we set them up with the tools by the way with micro-finance because based it's better stick rate if they OS form and they won't have to pay us back if we teach them and show them how to run their own little business that sustainable now we've got a broken cycle now there someone there that knows how to trim feet and he'll get better and better he'll teach others his sons will take over his business and pretty soon feet problems are no longer a problem that area same with teeth in OD warming that's tougher because it requires parasitic's so there's some things are are tougher challenges to make sustainable but really being conscientious of that always is the is the top level is you know don't come in here and throw down your welfare because you creates a state that you don't want so what this word is now I think it's amazing I think that's what we're talking about it's the living on the island not really have in this you're changing the culture yes are teaching the young men there to teach their sons and I think honestly what you're talking about it with how much you're doing I think 10 years at Trader Joe's in a Starbucks there yeah, so maybe not maybe Starbucks is like a used one when I was there they grow the coffee for the airport at all walking around and they had all these vegetables on the side of the mountain people with their donkeys out there harvesting and I'm looking out then I go big beautiful carrots and lettuce but the people all eat just tortillas and beans and there's this beautiful vegetables and I go don't they just eat the well those those are going to beat you back to Texas and Walmart oh what is Walmart supporting again yeah I said men they should sneak some and carrots are beautiful yeah Walter crazy world that is an me I can't believe that's the thing to two hours I love I like that you like to read I like your good storytellers I can't wait to buy your book yeah I actually have a couple but I can't tell you what they are here I wrote a memoir that it was their mentor Max Stoll written that yes is absolutely 00 will number thank you Patrick Patrick is still with her downline they do want to know how they can donate or participate in full buckets so tell us what to do we got about 40 seconds rule we don't do donations whatever I say were not a charity were not a mission we kinda got that handled it to your best way to participate first of all is your your own backyard with service animals there's a lot of people and groups that are are have the service dogs and service horses that are rescued animals that they then turn around and used to help with PTSD or the service dogs that you see everywhere we really we support those now in domestically we have a program for that as well in an but or purchase our products if you have dogs cats horses we have an amazing line of probiotic base products digestive health will focus on nothing but digest different health awesome also that's how you can support us is by our products and and you know if you're dealing with diarrhea and things like that your dog for the solution connect with Robo henderson@fullbuckethealth.com thank you so much at episode 10 of the shed project double digits in the books this is the only 24 hour take anywhere platform dedicated to food and fun clear spoony are you hungry for the usual today for you ready to spice things up with the new Nashville hot brisket from firehouse subs with kicking up are slow smoked brisket Nashville hi seasoning it's top with melted pepper Jack tangy slot serve piping hot toasted corn bread roll yeah a cornbread roll see time what are your new Nashville hot brisket on the firehouse subs out today 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