The Product Launch Podcast

Fintech advisor and consultant Linda Wittich joins me to discuss the common challenges growing fintech organizations face, which metrics should be focused on to optimize sales processes, and the importance of having your product positioned correctly in the market.

Show Notes

Linda Wittich has over 20 years of experience in the fintech industry and is currently the FinTech Advisor & Consultant at Top Line Focus where she helps B2B fintech CEOs focus on their top line activities, increasing sales into banks and wealth management firms and accelerating user adoption. Here are a few of the topics we’ll discuss on this episode of Product Launch:

  • How Linda helps B2B fintech organizations work out how they can grow faster.
  • Common challenges growing fintech organizations face.
  • The process Linda goes through when working with her clients.
  • The importance of focusing on the right metrics when optimizing your sales process.
  • Difficulties products have that aren’t positioned correctly in the market.
  • The power of carrying out analysis on your wins and losses.

Resources:

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Notes generated by Podcast Show Notes  (podcastshownotes.ai)

What is The Product Launch Podcast?

Sean Boyce from NxtStep shares the latest B2B SaaS strategies to help you succeed. The show covers everything from identifying problems worth solving to scaling B2B SaaS businesses. Sean will walk you through what he is building in real-time and share those results with you so you can learn from his successes (and failures) and apply what works to your B2B SaaS to generate real results.