Marketing with Vani

Everyone has heard about the new normal, but for people in marketing, what does the new normal look like? What are the ways in which customer behavior has changed? How does buying happen post-pandemic?  Vani Gupta talks to Bhaskar Ramesh to decode trends that every marketeer and D2C founder must know. Bhaskar is the director of Google's omnichannel business in India and has spent more than a decade with the search engine giant, giving him a unique insight into how consumer behavior has evolved. Listen on for some fascinating insights into the new normal!

📄 Click here to read the transcript [https://docs.google.com/document/d/1-4xn78Q-gCYRrOeiZqPIP0sLm_--DYZZ/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true]

Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform!

🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results.  Get in touch via the website www.cherrypeachplum.in [https://cherrypeachplum.in/] to get marketing solutions that work in the real world!

Show Notes

Everyone has heard about the new normal, but for people in marketing, what does the new normal look like? What are the ways in which customer behavior has changed? How does buying happen post-pandemic?  Vani Gupta talks to Bhaskar Ramesh to decode trends that every marketeer and D2C founder must know. Bhaskar is the director of Google’s omnichannel business in India and has spent more than a decade with the search engine giant, giving him a unique insight into how consumer behavior has evolved. Listen on for some fascinating insights into the new normal!

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results.  Get in touch via the website www.cherrypeachplum.in to get marketing solutions that work in the real world!

What is Marketing with Vani?

Marketing is often considered a nice to have, not a must have. “Let’s get business first”, is what one has often heard. However, MARKETING WHEN DONE RIGHT, GETS BUSINESS. In this show marketing stalwarts talk about how marketing works in the real world. In this show you will learn how marketing will help you to - win business - acquire new consumers - grow the brand - build defensibility - command higher pricing power. Vani Dandia is an award winning marketeer who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Her claim to fame includes turning around Kurkure and successfully launching brands like Quaker, Veet, Sunsilk Colour, Fa in India and Asia.