First Guest Ever

Ecom operator and founder Toby joins Jack and David for our very first guest episode—across three continents, no less. From running a golf brand and a baby brand with his wife to working full-time at a global DTC company, Toby unpacks the chaos of juggling it all. Real talk on scaling with limited time, why ops might be the real superpower, and why Meta spend doesn’t always scale like you think it should.

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Creators and Guests

Host

David Lindahl

Cohost of Underdog Ecom Podcast

Host

Jack Oswald

Cohost of Underdog Ecom Podcast

Guest

Toby Johnston

Kiwi Ecom Founder & Operator

What is Underdog Ecom Podcast?

🚀 Welcome to the Underdog Ecom Podcast—the raw, unfiltered podcast for ecommerce founders actually in the trenches.

Tired of the same 9-figure guru success stories? We’re talking real highs, lows, and struggles of running an underdog ecommerce brand—from cash flow crunches to ad meltdowns and everything in between.

🔥 What You’ll Get:
- Honest conversations about building a brand without venture capital.
- What’s working (and what’s not) in DTC, Amazon, and wholesale.
- The latest industry shifts
- No fluff, no filters—just real talk from founders figuring it out in real-time.

💡 Whether you’re starting out or scaling past 7 figures, Underdog Ecom is here to share, inspire, and help you grow.

Subscribe now and join the conversation! #UnderdogEcom #EcommercePodcast #DTC