Relationships Still Drive Business - Heather McLeod

My guest today is Heather McLeod, Chief Marketing Officer at BNI, someone who turns big global strategy into marketing that actually works. She's built her reputation on cutting through noise and focusing on what actually drives growth, scaling a community of more than 345,000 members across 70+ countries without losing what makes it human.

At a time when everything is digital, automated, and AI-driven, she's right at the center of something just as powerful. Real in-person connection. Relationship marketing, community, and the idea that business still gets done between people, not platforms. No fluff, just what works.

What is The CMO Whisperer?

The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is a curated executive platform and marketing leadership podcast where CMOs, brand leaders, and senior operators share candid insights on leadership, brand strategy, and growth. Spanning business, sports, and media, it goes beyond marketing to reveal how top leaders make decisions and perform at the highest levels.