The Undefeated Underdogs

πŸ‘‰πŸΌ About the Guest:

Hiten Shah (268K followers on Twitter!) has been building and writing about SaaS businesses for 20+ years. He is currently the CEO and Co-founder at Nira and is the ex-founder at CrazyEgg and KISSmetrics.

πŸ‘‰πŸΌ About the Host:

Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generated $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 22,000 using give-first principles and creating high-value content. Currently, he is building a SaaS product called GuestLab, and runs another podcast series called YC Founder Stories alongside hosting this one.

πŸ‘‰πŸΌ Sponsor Corner:

Shoutout to for being the first sponsor of The Undefeated Underdogs podcast! They’re the best online marketplace to buy/sell startups and I know many founders who have sold their businesses there. If you're looking to wind down your business and cash in some of your founder chips, check them out -

πŸ‘‰πŸΌ Description:

Listen in as Sharath and Hiten discuss the AI wave, figuring out your niche, launching a podcast, and more!
πŸ‘‰πŸΌ Timestamps:
  • 00:00: Episode Highlight
  • 00:43: Shoutout to
  • 03:08: Introduction to Hiten Shah - multi-founder for 20 years!
  • 04:32: Creating your own podcast and what to keep in mind
  • 09:56: Advice to people starting their own podcasts
  • 14:17: "Record the show and they will come" - how this can work and how it can go terribly wrong
  • 22:00: How to figure out your audience
  • 22:46: How to create a startup in a crowded market
  • 31:54: Where to create your AI startup in 2024
  • 34:24: Reality vs deepfakes: when will we be unable to distinguish between the two?
  • 48:17: How Hiten's father influenced his life philosophy
  • 53:17: How to decide your identity
  • 56:10: Outro and closing thoughts
πŸ‘‰πŸΌ Resources:
πŸ‘‰πŸΌ Where to find Hiten:
  • Website:
  • Twitter:
  • Linkedin:
  • Nira:
πŸ‘‰πŸΌ Where to find Sharath:

What is The Undefeated Underdogs?

The Undefeated Underdogs is a podcast unpacking the underdog stories you never heard of!

It highlights the underdog mentality and brings authentic conversations with people who play the long game, take action with a chip on their shoulders, and convert obstacles into opportunities!

Buckle up, as I will be bringing some authentic founders, VCs, community builders, and content creators who got underestimated their whole life, and yet they beat the odds and became insanely successful!