How big to go when moving upmarket

This week, we talk about the right size of customer to target when trying to increase ACV (annual contract value)

Show Notes

Other topics this episode:

• Tyler is switching Less Annoying CRM to Notion.
• Rick is finished with outreach to existing customers to prepare for open enrollment. Next up is marketing/sales.
• Rick's employee Lena is doing a great job executing their content strategy.
• Tyler gives an update on Less Annoying CRM's financial results in October.

What is Startup to Last?

Two founders talk about how to build software businesses that are meant to last. Each episode includes a deep dive into a different topic related to starting, growing, and sustaining a healthy business.