Swim Against The Tide

In this episode, Kate Prince shares her journey from being a city lawyer to founding Ancient + Brave, a wellness brand focused on collagen and nutraceutical supplements.

She discusses the challenges of transitioning from law to media, the philosophy behind her brand, and the importance of education and transparency in the wellness industry. 

Kate also highlights the significance of partnerships, social responsibility, and her experiences as a female entrepreneur in a competitive market.

She concludes with advice for aspiring entrepreneurs, emphasising the need for speed and bravery in decision-making.

The SATT Team :) 

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What is Swim Against The Tide?

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.