Gone are the days of overwhelming and uninspiring beauty shopping online. With Youthforia’s branded ecommerce site, robust content strategy and seamless beauty discovery platform, we see a new era of online shopping for the beauty consumer.
Fiona Co Chan, Founder and CEO of Youthforia, has focused on leveling up the way sustainable skincare and makeup brands connect with consumers – from social media and beyond. During this episode of Retail Remix, host Alicia Esposito chats with Fiona about her experience starting Youthforia and what she has learned about how consumers now prefer to shop for makeup and skincare. Tune in to learn:
- How Youthforia’s use of green chemistry principles has become a key product and marketing differentiator;
- Fiona’s tips for creating content that resonates with consumers on social media;
- The unique power of video in marketing and customer experience; and
- How Youthoria is integrating brick-and-mortar strategically into its growth roadmap.
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What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.