Paris Talks Marketing

The OKRs can play a powerful role in creating an environment where employees can work with purpose. In this episode with Jeremy Epstein, who is the CMO at Gtmhub, we discuss the art of implementing OKRs, do/dont's of setting marketing OKRs and what blockchain and OKRs have in common. He also shares his unique view on their marketing funnel: 1) OKR unaware, 2) OKR curious and 3) OKReligion.

As your organization grows, OKRs can help your team stay aligned and focused on common goals. Jeremy's advice for leaders when setting OKRs is to not to dictate but rather empower, be collaborative, practice what you preach, and most importantly ask questions.

Jeremy also shares that 72% of the first time implemented OKRs fail, but rather because companies are not in the right mindset and do not have the discipline required to make OKRs happen.

Tune in and enjoy!

Show Notes

The OKRs can play a powerful role in creating an environment where employees can work with purpose. In this episode with Jeremy Epstein, who is the CMO at Gtmhub, we discuss the art of implementing OKRs, do/dont's of setting marketing OKRs and what blockchain and OKRs have in common. He also shares his unique view on their marketing funnel: 1) OKR unaware, 2) OKR curious and 3) OKReligion. As your organization grows, OKRs can help your team stay aligned and focused on common goals. Jeremy's advice for leaders when setting OKRs is to not to dictate but rather empower, be collaborative, practice what you preach, and most importantly ask questions. Jeremy also shares that 72% of the first time implemented OKRs fail, but rather because companies are not in the right mindset and do not have the discipline required to make OKRs happen. Tune in and enjoy!

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.