The Undefeated Underdogs

Tune in as Sharath chats with Jay Clouse, founder of Creator Science, and the podcast Creative Elements (1M+ downloads!), exploring all the ways you can make a living with your art and creativity. Learn how to finetune your creative experiments, which industries are growing, and steps to be taken in 2023 for all video and audio creators.

Show Notes

About the Guest:
👉🏼 Jay Clouse is a creator and entrepreneur, producing the popular newsletter, Creator Science, and the podcast Creative Elements (1M+ downloads!), exploring all the ways you can make a living with your art and creativity. He has sold two companies he has co-founded and has led the Community Experience team for Pat Flynn and Smart Passive Income, designing their paid membership community and cohort-based course programs.

👉🏼 About the Host:

Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.

Timestamps:
  • 0:44 | Intro to Jay Clouse
  • 2:18 | What is a creator?
  • 3:32 | Creators vs Artists: What is the difference?
  • 6:26 | Is creating a science or an art?
  • 8:07 | How Jay treats Creator Science and data
  • 9:49 | What inspired Jay to start looking at data for creators?
  • 12:46 | Can looking at data be too tiring for creators?
  • 17:47 | How does Jay format his experiments?
  • 22:37 | How does Jay balance experimentation, iteration, and creation?
  • 26:24 | What are the best KPIs to measure as a creator?
  • 29:38 | What YouTube trends are popular in the industry?
  • 33:30 | Expert tips for beginner podcasters!
  • 36:17 | Building an affiliate program as a content creator
  • 39:06 | What are the qualities of a successful creator?
  • 40:47 | How does competition emerge between creators?
  • 44:04 | Jay's tips for balancing full-time work and creating
  • 46:19 | Jay's Rapid Fire 5: From the best YouTube channels to his perspective on standing out from the crowd
  • 50:46 | Jay's shoutout to someone awesome!
  • 52:05 | Conclusion and where to find Jay

👉🏼 Resources mentioned in the pod:

👉🏼 Shoutouts to awesome people:

👉🏼 Where to find Jay Clouse:

👉🏼 Where to find Sharath:

What is The Undefeated Underdogs?

The Undefeated Underdogs is a podcast unpacking the underdog stories you never heard of!

It highlights the underdog mentality and brings authentic conversations with people who play the long game, take action with a chip on their shoulders, and convert obstacles into opportunities!

Buckle up, as I will be bringing some authentic founders, VCs, community builders, and content creators who got underestimated their whole life, and yet they beat the odds and became insanely successful!