A 5-Step Playbook to Have a Great Year in a Down Market

Recent data confirms that COVID-19 is pushing the 2020 real estate market in the wrong direction, but your business doesn't have to go with it. A veteran agent with almost 40 years experience says personal performance has a bigger impact on results than any pandemic. In this episode of The Walkthrough, Gary Gold says he often has his best years in a bad market. And he shares a 5-step playbook for how you can do the same.

Show Notes

Links & Show Notes

• Gary Gold on HomeLight.com
• NAR article: Home sales down 8.5% from February to March
• HomeLight flash survey: ~33% of buyers/sellers have dropped out of the market
• Article: Gary Gold and Drew Fenton Complete Los Angeles Record Sale for The Playboy Mansion
• Gary's five-part video series on Facebook: Part 1 | Part 2 | Part 3 | Part 4 | Part 5
• HomeLight's Move Safe Certification
• Article: What’s Happening to Paid Media Performance During COVID-19
• Article: Is Now the Time to Boost Your Social Media Advertising?
• HomeLight's COVID-19 Resource Center
• HomeLight's Agent Resource Center
• Subscribe and listen to The Walkthrough: Apple Podcasts | Spotify | YouTube

What is The Walkthrough™ | HomeLight's Real Estate Podcast?

Join us as we explore how great real estate agents grow their business, stand out from the crowd, and become irreplaceable.

Any real estate podcast can tell you that drip campaigns and follow-up are important. On The Walkthrough™, we get the most successful agents in the country to share their exact follow-up system (episodes 20-22, 54-55, 72). We don't suggest you try to create inventory, we show you how to do it (episodes 39, 67-68). We don't just say open houses are still important, we share a high-level system that actually works (episode 88).

Every week, our thousands of followers and listeners get actionable, no-hype advice from top real estate agents and esteemed marketing, business, and technology experts. While many real estate companies try to eliminate the agent, and many consumers think agents aren't needed, HomeLight believes you're more needed than ever. The Walkthrough™ is here to help.